Marketing Apps

Sets Realistic Sales Targets

A marketing plan helps you set realistic sales goals. After you have done a thorough analysis of the scope of your market and your competitors, you are in a position to do more accurate sales forecasting based on your intended promotions. You need to be able to visualize your sales goal in an easy-to-track spreadsheet. Apple provides daily, weekly, and monthly sales reports for you to track your progress. These reports can be easily downloaded into an Excel spreadsheet for viewing. There are...

Do You Have What It Takes

The first step to writing your press release is to figure out who will write it. Do you have the writing skills necessary to produce persuasive and crisp copy that will move your audience into action Do you want to learn how to do it Or should you hire someone to handle this aspect of your marketing plan Either approach is fine. The important thing is to make sure that you end up with a quality press release. Figure 9.1 Apple's website has frequent press releases which are displayed on its...

Cross Selling and UpSelling

Cross-selling is offering your buyer another product that is complementary to what you are already selling. In the app world, this is offering the app buyer another app or pack to whatever they have already bought. Amazon perfected this approach by displaying other items that similar buyers have purchased along with the item being displayed. This marketing approach has dramatically lifted sales for Amazon across its entire website. Apple, perhaps taking a cue from Amazon, also includes the...

The Anatomy of a Press Release

All press releases have some common components the headline, the body, company information, and contact information. For an iPhone and iPad app press release, you will want to have a headline, body, company website, and a link to your app. An example of an iPhone app press release is shown in Figure 9.4 and includes all of the previously mentioned components. Housepiant 411 iPnone App Announces New update Scottsdale. -Z Jan 12,2010 in iPhone prHaccom Camp Verde, A - JAJUIF i nterprises. LLC...

Selecting Your Social Media Tools

The first step to selecting the right social media tools is to understand where your audience is and how they communicate online. In other words, don't just sign up for a bunch of social media sites thinking you'll do a little marketing of your app without first understanding where your buyers are and how they exchange information. If you have developed a really cool app for bowlers, you can do a search on different social media sites to see how many bowling fans there are in any given...