Nike Targets Women

Perhaps no company in the world has been as successful in capitalizing on the fitness boom of the past few decades as Nike. Since its inception

Male Athletes For Nike

Nike has been a leader in the high-performance athletic-shoe market and has become one of the world's great brand names. The company ran past all its competitors to become the largest seller of athletic footwear and apparel in the world, with sales of nearly $10 billion in 2002. The Nike ethos of pure, brash performance is captured in the "Just Do It" slogan, which has become a catchphrase for the sports world and has been personified in advertising featuring some of the world's greatest athletes.

Nike is the overall leader in the $15.6 billion market for athletic shoes and apparel in the United States. However, the industry has been stagnant for years, and Nike, along with its com petitors, is looking for new growth opportunities and areas where the company can gain market share and attract first-time customers. One of the areas Nike is targeting is the women's market, which has been experiencing strong sales growth but has been the company's Achilles' heel. Women's athletic footwear accounts for one-third of the total industry sales and apparel for more than 50 percent, but women's products account for only 20 percent of Nike's revenue. Although the company has been selling shoes and apparel to women for years, Nike has been better known as a brand catering to male athletes and building its image around superstars such as Michael Jordan, Pete Sampras, Lance Armstrong, and Tiger Woods. These efforts have resulted in Nike's dominance of the male market, where the company has a 50 percent market share.

For much of its 30-year history, Nike has been about men and either treated women like men or didn't give them much attention. However, sometimes Nike did get it right in communicating with women. In 1995 the company ran a campaign titled "If You Let Me Play" that struck a responsive chord with many women. The campaign featured ads showing female athletes talking about how sports could change women's lives, from reducing teen pregnancy to increasing the chances of getting a college education. The campaign, along with subsequent ads featuring top female athletes such as sprinter Marion Jones, helped make Nike the market leader, but it was focused primarily on the high-performance segment of the female market.

In 2001 Nike launched a new strategic initiative termed "Nike Goddess," which is a companywide, grassroots effort that has the goal of changing how the company does business with women. The new strategy appeals to a broader segment of the female market and is designed to take advantage of the differences between women and men in how they conceive of sport, how they shop for clothing and shoes, and even how they view celebrity athletes. Nike wants to appeal more to women's desire for an active lifestyle than to any image they have of themselves as hard-core athletes.

Nike began its new women's movement by spending time listening to women and learning how they balance their lives, what they like to wear, where and how they shop, and what moves them. Nike designers and researchers spent time scouring trendy workout spots like London's Third Space to pick up on new fitness trends. One key insight that emerged from the research is that for most women, high performance isn't about sports; it's about fitness fitting in with their active lifestyles. Nike stepped up its product development and introduced flashier shoe designs such as the Air Max Craze, which has a strap for a heel and a zipper over the lace. Another new line, the Air Visi Havoc, features materials not normally seen on a playing field, such as a faux snakeskin look, baby-blue satin, and red mesh.

Nike Goddess also includes new ways to reach women and communicate better with them. A new ad campaign takes a different look at women and sports and veers away from Nike's traditional strategy of relying on big-name endorsers and producing product lines named after them. Jackie Thomas, Nike's U.S. brand marketing director for women, notes: "Women love that Nike is aggressive, that it is competitive. The difference between women and men is that women don't treat athletes like heroes. No woman thinks that she'll be able to run like Marion Jones because she wears shoes that are named after her." Rather than dwell on superstars, the new advertising campaign consists of print and TV ads that show ordinary women taking part in sport—from a swimmer to a young fencer to the "Yogini," a yoga instructor who stands on her hands on a hardwood floor and arches her back until her feet touch her head.

Nike has also launched a new website for women: nikegoddess.com. The site offers profiles of both famous athletes and everyday women who are trying to meet the challenges of balancing their hectic lives. It includes product information, health and fitness tips, city profiles to help women find fitness and fun when they are traveling, links to other sites, and online shopping for Nike products. Nike also launched NikeGoddess, the company's first "magalog" (a cross between a magazine and a catalog), to help roll out the name and communicate with today's active women.

One analyst noted that for many years, even within Nike there was a "general sense that it's by guys for guys." However, if Nike is to continue to grow, a company built on brash ads and male athletic fantasies is going to have to connect with female customers as well. The goal for the Nike Goddess initiative is to double Nike's sales to women by mid-decade. This will require that Nike change the way it sells to, designs for, and communicates with women. However, it appears that Nike is rising to the challenge. And lest anyone forget, Nike is named after a woman—the Greek goddess of victory.

Sources: Fara Warner, "Nike's Women's Movement," Fast Company, August 2002, pp. 70-75; Edward Wong, "Nike Trying New Strategies for Women," The New York Times, June 19, 2001, p. C1; Hillary Cassidy, "Hail the Goddess," Brandweek, Feb. 5, 2001, p. 42.

One of the most important components of an integrated marketing communications program is the advertising message. While the fundamental role of an advertising message is to communicate information, it does much more. The commercials we watch on TV or hear on radio and the print ads we see in magazines and newspapers are a source of entertainment, motivation, fascination, fantasy, and sometimes irrita-

tion as well as information. Ads and commercials appeal to, and often create or shape, consumers' problems, desires, and goals. From the marketer's perspective, the advertising message is a way to tell consumers how the product or service can solve a problem or help satisfy desires or achieve goals. Advertising can also be used to create images or associations and position a brand in the consumer's mind as well as transform the experience of buying and/or using a product or service. Many consumers who have never driven or even ridden in a BMW perceive it as "the ultimate driving machine" (Exhibit 8-1). Many people feel good about sending Hallmark greeting cards because they have internalized the company's advertising theme, "when you care enough to send the very best."

One need only watch an evening of commercials or peruse a few magazines to realize there are a myriad of ways to convey an advertising message. Underlying all of these messages, however, are a creative strategy that determines what the advertising message will say or communicate and creative tactics for how the message strategy will be executed. In this chapter, we focus on advertising creative strategy. We consider what is meant by creativity, particularly as it relates to advertising, and examine a well-known approach to creativity in advertising.

We also examine the creative strategy development process and various approaches to determining the big idea that will be used as the central theme of the advertising campaign and translated into attention-getting, distinctive, and memorable messages. Creative specialists are finding it more and more difficult to come up with big ideas that will break through the clutter and still satisfy the concerns of their risk-averse clients. Yet their clients are continually challenging them to find the creative message that will strike a responsive chord with their target audience.

Some of you may not be directly involved in the design and creation of ads; you may choose to work in another agency department or on the client side of the business. However, because creative strategy is often so crucial to the success of the firm's promotional effort, everyone involved in the promotional process should understand the creative strategy and tactics that underlie the development of advertising campaigns and messages, as well as the creative options available to the advertiser. Also, individuals on the client side as well as agency people outside the creative department must work with the creative specialists in developing the advertising campaign, implementing it, and evaluating its effectiveness. Thus, marketing and product managers, account representatives, researchers, and media personnel must appreciate the creative process and develop a productive relationship with creative personnel.

Bmw Women Marketing

Exhibit 8-1 Excellent advertising helps create an image for BMW automobiles as "the ultimate driving machine"

Continue reading here: Different Perspectives on Advertising Creativity

Was this article helpful?

0 0

Readers' Questions

  • Tobias
    Who is jackie thomas nike?
    2 months ago
  • I'm sorry, but I couldn't find any relevant information about Jackie Thomas Nike. It's possible that this person is not a public figure or not associated with Nike.
    • WEGAHTA
      What are nike's marketing efforts in terms of female target market?
      2 months ago
    • Nike's marketing efforts targeting the female market focus on empowerment, inclusivity, and women's specific needs. Here are some key strategies and initiatives undertaken by Nike in this regard:
      1. Women's Sports Advertising: Nike's advertisements often feature female athletes, inspiring stories, and powerful messages to emphasize the brand's commitment to women's sports and athletic achievement.
      2. Social Media Campaigns: Nike engages with female consumers through various social media platforms, leveraging the reach and influence of successful athletes or fitness influencers. These campaigns feature real women sharing their experiences, challenges, and triumphs.
      3. Inclusive Sizing and Styles: Nike has been proactive in expanding its product range to include inclusive sizing and diverse styles for women. The brand recognizes the importance of catering to all body types and offering options that suit women's individual preferences.
      4. Women-focused Product Lines: Nike has developed specialized product lines targeting female athletes, such as the Nike Women's Training and Nike Women's Running collections. These lines offer apparel, footwear, and accessories designed with women's specific needs in mind, such as supportive sports bras, maternity activewear, and fashionable athleisure items.
      5. Collaboration with Fashion Designers and Celebrities: Nike collaborates with prominent fashion designers and female celebrities to create limited-edition collections or endorsements. These collaborations help Nike tap into the world of fashion and appeal to style-conscious female consumers.
      6. Localized Initiatives: Nike also tailors its marketing efforts to specific regions, acknowledging cultural differences and celebrating the achievements of female athletes in those areas. The brand partners with local sports organizations, launches regional campaigns, and runs events exclusively focused on empowering women in sports.
      7. Overall, Nike's marketing efforts targeting the female market revolve around empowering women, promoting inclusivity, and recognizing the unique needs and desires of female athletes and consumers.
      • Joni
        Who is nikes target audience?
        5 months ago
      • Nike's target audience is generally young adults and athletes. They aim to appeal to active individuals who are interested in sports and fitness. Additionally, Nike also targets fashion-conscious consumers who are interested in athleisure wear and streetwear trends. Overall, their marketing efforts are focused on both men and women, with a specific emphasis on the millennial and Gen Z demographics.
        • smeralda
          Does target carry nike?
          5 months ago
        • Yes, Target carries Nike products. You can find Nike shoes, clothing, accessories, and equipment at certain Target stores and on their website. However, the availability and selection may vary depending on the location and time.
          • JENNIFER
            Does target sell nike clothes?
            7 months ago
          • Yes, Target sells Nike clothes. They offer a variety of Nike products including clothing, shoes, and accessories for men, women, and children.
            • sara
              What did niky do to promote women?
              8 months ago
            • Niky worked with many different organizations to promote women's rights. She helped create the UK-based organization Women's Aid, which works to end violence against women. She also worked closely with the United Nations Entity for Gender Equality and the Empowerment of Women (UN Women) to help raise awareness of women's rights globally. She also hosted panels and conferences on gender equality, where she invited prominent female activists to share their stories and discuss solutions. Additionally, Niky wrote several books, articles, and blogs to spread her message of empowerment and gender equality.
              • james
                How much does nike spend on advertising for women?
                10 months ago
              • It is difficult to answer this question definitively, as Nike does not publicly disclose specific information on its advertising budget. According to Statista, Nike spent an estimated $2.98 billion in advertising in the fiscal year 2019. It is likely a substantial portion of this budget was allocated to advertising to female consumers.
                • frances
                  How nike make woman market from planning?
                  10 months ago
                • to sales
                  1. Planning: Nike works with its marketing team to develop plans and strategies to target the female market. This may include setting sales goals, identifying target shoppers, and creating content and campaigns specifically tailored to this demographic.
                  2. Design: Nike's design and development teams then create products specifically crafted for the female market. This could include special cuts, styles, and colors.
                  3. Advertising: Nike then uses various methods, both online and offline, to advertise and create visibility for these products. This includes both traditional and digital marketing channels, such as TV, radio, print, and digital advertising.
                  4. Distribution: Nike then distributes these products to its various retail partners, both in-store and online, who can then help spread the word about the products and support their sale.
                  5. Sales: Finally, Nike tracks the sales of its products and adjusts its plans and strategies in real-time. This helps the company evaluate what works and what doesn't, and ensure that it's always hitting its goals.
                  • Lucas
                    How much money does nike spend on advertising each year?
                    12 months ago
                  • ? It is difficult to pinpoint an exact amount since Nike does not make their advertising budget publicly available. However, reports estimate that the company spends somewhere between $3 billion to $4 billion annually on advertising.
                    • Hessu
                      Does target sell nike shoes?
                      12 months ago
                    • Yes, Target carries a wide range of Nike shoes. You can find them on the Target website or in select Target stores.
                      • pio
                        How much money does nike spend on advertising?
                        1 year ago
                      • It is difficult to provide an exact figure for how much money Nike spends on advertising, as it varies from year to year and depends on which platforms, channels, and countries the company chooses to advertise in. According to Forbes, in 2016, the company spent $2.4 billion on advertising, which was an increase of 8.3% from the previous year.
                        • Elise
                          How much does nike spend on advertising?
                          1 year ago
                        • It is difficult to give an exact figure since Nike Inc. does not release financial data related to advertising spending. However, according to a report by AdAge in October 2018, Nike spent an estimated $3.9 billion on advertising in 2017. That figure was up 12.8% from 2016. It's likely that Nike's marketing and advertising budget will continue to remain significant as the company continues to fuel its growth.
                          • gualtiero
                            Why is nike successful in marketing?
                            1 year ago
                          • Nike is successful in marketing due to its strong focus on creating a powerful brand image, its emphasis on innovation and product design, its effective use of strategic partnerships and sponsorships, its investment in storytelling and creating emotional connections with consumers, and its use of digital and social media marketing to reach its target audience. Nike has been able to effectively use these strategies to create a memorable brand, increase its visibility, and build a strong connection with consumers.
                            • Frances Carter
                              How does nike make money?
                              1 year ago
                            • Nike makes money primarily through the sale of footwear, apparel and equipment, as well as through the sale of licenses and royalties. Nike also earns money through the sale of digital services and applications and through global marketing campaigns.
                              • david
                                What is nikes market share?
                                1 year ago
                              • Nike's market share for sports and athletic apparel was 24.9% in 2019, according to Statista.
                                • jari hannula
                                  How much does nike spend on marketing?
                                  1 year ago
                                • According to recent estimates, Nike spent approximately $3.2 billion on marketing in 2019.
                                  • Colomba
                                    How can nike improve marketing?
                                    1 year ago
                                    1. Invest more in digital and social media marketing. Nike should focus on creating powerful campaigns that can be seen by its target audience on social media platforms, such as Instagram and YouTube.
                                    2. Embrace Influencer Marketing. Reaching out to influencers, both sports stars and celebrities, could be a great way for Nike to create more awareness for their brand and products.
                                    3. Build relationships with other brands. Partnering with popular lifestyle brands could greatly increase Nike's reach. These brands could be co-promoted and co-marketed, creating mutually beneficial relationships.
                                    4. Take advantage of augmented reality. Augmented reality can be a powerful tool for engaging customers and bringing products to life in the context of the real world.
                                    5. Enhance customer experience. Nike should continue to focus on providing customers with a great shopping experience, both in-store and online. This includes offering personalized recommendations, discounts, and other incentives.
                                    • tobias abend
                                      Who is nikes target market?
                                      1 year ago
                                    • Nike's target market is athletes (both professional and amateur) as well as people who are looking for fashionable and comfortable activewear. They also target people who are looking to create an athletic lifestyle, such as runners, fitness enthusiasts, and people who simply want to look fashionable and stay active.
                                      • Fesahaye
                                        How effective are nike ads using females?
                                        1 year ago
                                      • Nike ads featuring females have been incredibly effective in terms of building brand recognition, increasing sales, and engaging customers. In fact, Nike has been at the forefront of using sports and female athletes to promote their products. This type of marketing has had a positive impact on the company's sales and image in the eyes of the public. Studies show that featuring female athletes in ads can lead to an increase in sales and brand awareness, while also increasing a company's appeal to a wide-ranging group of customers. Therefore, Nike's ads featuring females have been highly effective.
                                        • CODI
                                          Has nike advertised to plus women?
                                          1 year ago
                                        • Yes, Nike has advertised to plus-sized women. In 2018, Nike launched "Nike Plus Size", an inclusive collection of size 14- to 26-sportswear. The company also partnered with plus-sized model Paloma Elsesser to feature in their 2018 "Plus Size Is Not a Trend" campaign. More recently, the sportswear brand collaborated with plus-size influencer Gabi Gregg to create an all-encompassing activewear line.
                                          • Fred
                                            What is paid advertising compaign for nike women's clothing /athleisure wear?
                                            1 year ago
                                          • A paid advertising campaign for Nike Women's Clothing/Athleisure Wear could include sponsored posts on social media, display ads on relevant websites, influencer marketing, and search engine marketing through Google AdWords or Bing Ads. Additionally, you could pursue traditional marketing methods such as print ads, radio spots, and television commercials.
                                            • joel
                                              What did featuring women and kids do for nike success?
                                              1 year ago
                                            • Featuring women and kids in Nike's advertising and campaigns has been instrumental in the success of the brand. Women and kids account for a huge portion of Nike's customer base, and the company has responded to this by tailoring their messaging and imagery to better reflect their target audience. By doing this, Nike has been able to create a more inclusive and personal connection with their customers, appealing to their values and interests, and building brand loyalty. This in turn, has led to increased sales and recognition for the company.
                                              • Leon
                                                What is the consumer percentage of nike products by gender?
                                                1 year ago
                                              • It is difficult to determine the exact consumer percentage of Nike products by gender, as this information is not publicly available. However, according to a survey from 2017, approximately 57% of Nike’s global consumers were male, while 43% were female.
                                                • haile
                                                  How nike markets to women?
                                                  1 year ago
                                                • Nike uses a variety of approaches to target women, such as through ambassador partnerships, special collections, content campaigns, and influencer marketing. For example, Nike sponsors ambassadors like tennis star Serena Williams and soccer star Alex Morgan, highlighting the ways in which these athletes embody the strength and independence associated with the brand. Nike's special collections, such as the “Women of Nike” and “Nike Women’s” ranges, feature apparel and shoes designed specifically for women. Nike has also created content campaigns designed to empower women and encourage them to strive to be the best versions of themselves. Finally, Nike partners with influencers who have a large female following to spread the brand's messages and generate interest in its products.
                                                  • philipp
                                                    Why women sneaker campaigns are less?
                                                    1 year ago
                                                  • The answer to this question is complex. There are a variety of potential factors that could be contributing to the underrepresentation of women in sneaker campaigns. One potential factor is that the sneaker industry, and the culture surrounding it, is still predominantly male-oriented. This could lead to women feeling intimidated or unwelcome within the sneaker industry, which could in turn lead to fewer women being interested in participating in sneaker campaigns. Another potential factor is that there is often a disparity between the marketing budgets of men's and women's sneakers, with men's sneakers receiving more funding. This could lead to fewer resources available to create campaigns specifically targeting female audiences. Finally, it is possible that sneaker companies simply don't prioritize creating campaigns specifically targeting female audiences. Given the traditionally male-dominated nature of the sneaker industry, companies may not see the value in investing in campaigns targeting female audiences. Ultimately, the exact reasons why women are underrepresented in sneaker campaigns are likely complex and multifaceted.
                                                    • monica
                                                      Why do women buy njike?
                                                      1 year ago
                                                    • Nike is a well-known brand of athletic shoes and apparel that are designed to meet the needs of a variety of athletes. Women may purchase Nike products because of their reputation for quality, comfort, and performance. Additionally, Nike's wide selection of styles has something for everyone, which makes it a popular choice for female shoppers.
                                                      • Johannes
                                                        How does nike advertise their products?
                                                        1 year ago
                                                      • Nike advertises their products in many ways, including television and online ad campaigns, print media such as magazines and newspapers, billboards and other outdoor advertising, digital media including social media, influencer marketing, internet marketing, and targeted online ads. They also use targeted promotions, strategic partnerships, and events to increase brand awareness.
                                                        • Faye
                                                          How does nike advertise?
                                                          1 year ago
                                                        • Nike utilizes a variety of advertising strategies, including television and online commercials, print ads, promotional partnerships, celebrity endorsements, social media campaigns, and in-store events. They also use influencers and sponsorships to create content and generate buzz. Additionally, Nike has been known to use graffiti art, innovative displays, and visually striking billboards to make an impact.
                                                          • phillipp
                                                            Does target sell nike?
                                                            1 year ago
                                                          • Yes, Target does sell Nike products.
                                                            • nicole kunze
                                                              When did nike start making women's shoes?
                                                              1 year ago
                                                            • Nike first released women's shoes in 1978 with their women's Cortez sneaker.
                                                              • gerda
                                                                What type of women are featured in the better for it nike campaign?
                                                                1 year ago
                                                              • The Better For It Nike campaign features women athletes of all ages, races and body types.
                                                                • filmon
                                                                  What percentage of women wear nike?
                                                                  1 year ago
                                                                • It is not possible to provide an exact answer to this question without further information. However, according to the 2019 NPD Group Sports Industry report, 7.3% of US consumers who purchased athletic apparel were women. Of those female consumers, Nike was the most popular choice, accounting for 38.8% of female purchases.
                                                                  • DALE CRAWFORD
                                                                    What gender uses more Nike?
                                                                    1 year ago
                                                                  • This is impossible to answer without specific data about Nike usage by gender.
                                                                    • neve
                                                                      What was the marketing strategies for nike to gain women, young athletes and runners?
                                                                      1 year ago
                                                                    • Nike has implemented several marketing strategies over the years to gain women, young athletes, and runners. These include sponsoring events and athletes, creating innovative products, utilizing digital media and influencer marketing, creating positive brand messaging, and launching targeted campaigns. Sponsoring events and athletes creates visibility and exposure, while innovative products allow them to meet the specific needs of their target audience. Utilizing digital media, influencer marketing, and targeted campaigns allows them to reach their target audience more effectively, while also creating positive brand messaging that resonates with the audience.
                                                                      • Sven
                                                                        How can nike reach out to their women customers?
                                                                        1 year ago
                                                                      • Nike can reach out to their women customers in a variety of ways. They could use targeted marketing strategies such as billboards, television commercials, magazine ads, social media campaigns, and more. They could also create special events for women such as running clubs or yoga classes. Additionally, they could create a customer loyalty program and provide exclusive discounts for women. Finally, they could offer a special selection of athletic apparel and merchandise specifically designed for women to better meet their needs.
                                                                        • Sebhat
                                                                          How can nike reach the womens market a littl ebetter?
                                                                          1 year ago
                                                                        • Nike can reach the women's market better by introducing and promoting more products that focus on the needs of female customers. Nike could also create targeted marketing campaigns that feature female athletes and influencers to add a personal touch to the brand. Additionally, Nike could use social media marketing to engage with female customers and gain insight into their needs. Finally, Nike could host events and workshops geared specifically toward women to further establish the brand's connection to the female market.
                                                                          • Sven
                                                                            Why nike advertises with woman?
                                                                            1 year ago
                                                                          • Nike advertises with women to fulfill their mission of inspiring and empowering all athletes regardless of gender, age, or ability. Women are an important audience for Nike, and the company strives to demonstrate the strength and beauty of female athletes through its advertising campaigns. This helps to promote a message of equality, empowerment, and inclusivity, while positioning Nike as a brand that is dedicated to celebrating female athletes.
                                                                            • danyl
                                                                              How has nike to cater for women?
                                                                              1 year ago
                                                                            • Nike has taken a number of steps to cater to women, including offering more products designed specifically for female athletes. For instance, they offer a wide range of women’s-specific footwear, apparel and accessories. Additionally, Nike has launched initiatives such as the NikeWomen program, which focuses on inspiring and connecting with female athletes of all levels. They also have an app, Nike Training Club, which helps women find the right workouts for their goals and needs. Finally, Nike has also launched campaigns aimed at empowering and celebrating female athletes, such as their Dream Crazier campaign, which highlights the power of female athletes.
                                                                              • ADALDRIDA
                                                                                Why nike chooses to target oversised women and not men?
                                                                                1 year ago
                                                                              • Nike chooses to target oversized women because they recognize that larger-sized women often face unique challenges when it comes to finding fashionable, well-fitting activewear. The goal of their special line of clothing is to provide larger-sized women with clothing that is comfortable and looks great. By targeting oversized women, Nike is helping to empower them and give them access to clothing that fits properly and looks fashionable.
                                                                                • wilimar
                                                                                  What percentage of women that work for nike are asian females?
                                                                                  1 year ago
                                                                                • There is no publicly available data on the percentage of Asian female employees at Nike.
                                                                                  • aliisa
                                                                                    How does nike target new marketys?
                                                                                    1 year ago
                                                                                  • Nike uses a variety of strategies to target new markets. This includes leveraging social media platforms to connect with potential customers, launching innovative products and campaigns tailored to new markets, using data and technology to better understand customer needs, relying on influencers and partnerships to reach new audiences, and utilizing targeted mobile and digital marketing strategies.
                                                                                    • Eric
                                                                                      What can be he target market for biker shorts for women?
                                                                                      1 year ago
                                                                                    • The target market for biker shorts for women would likely include active women, fitness enthusiasts, and fashion-conscious women. The shorts may also appeal to women who are looking for comfortable and stylish clothing for everyday wear.
                                                                                      • elizabeth
                                                                                        When does nike plan to target females?
                                                                                        1 year ago
                                                                                      • Nike does not have a specific timeline for targeting females, however it has been actively engaging with female customers for many years. Nike regularly creates campaigns, products, and initiatives specifically for female athletes and customers, such as the #betterforit campaign and the NikeWomen brand, which promotes female athletes and organizations.
                                                                                        • berenice
                                                                                          How will Nike promote womens sports?
                                                                                          1 year ago
                                                                                        • Nike could promote women's sports through a combination of strategies, such as:
                                                                                          1. Sponsoring female athletes and teams to increase their visibility.
                                                                                          2. Launching campaigns and initiatives to engage and support female athletes.
                                                                                          3. Developing and marketing products specifically designed for female athletes.
                                                                                          4. Highlighting and celebrating female athletes’ accomplishments in their own stores and online.
                                                                                          5. Creating content that showcases female athletes and their stories.
                                                                                          6. Collaborating with media outlets to feature stories, interviews, and highlights of female athletes.
                                                                                          7. Creating targeted marketing campaigns that focus on the power of female athletes and their participation in sports.
                                                                                          8. Supporting and hosting events that promote female athletes or sports and provide a platform for them to be seen.
                                                                                          • tito
                                                                                            How does nike encourage women?
                                                                                            1 year ago
                                                                                          • Nike encourages women to be active and powerful through a variety of campaigns and initiatives. This includes releasing special edition shoes and apparel for female athletes and providing funding for female-focused initiatives, such as female grassroots sports development programs. Additionally, Nike has rolled out campaigns to highlight and celebrate women’s accomplishments in sports and entrepreneurship. The company’s “Better For It” campaign, was launched to encourage women to find strength and motivation in their own journeys to accomplish their goals. Nike also regularly celebrates Women’s History Month, which focuses on elevating the stories of female athletes and business leaders.
                                                                                            • gilly oldbuck
                                                                                              What percentage of sales is womens clothing for nike?
                                                                                              1 year ago
                                                                                            • It is difficult to provide an exact percentage without additional information. However, Nike's 2019 Annual Report states that women's apparel accounted for 18% of the company's total revenue.
                                                                                              • maria
                                                                                                Why nike have men to represent the brand on marketing and comercials nor women?
                                                                                                1 year ago
                                                                                              • Nike often uses male athletes to represent the brand on marketing and commercials because they are typically viewed as having a more powerful and authoritative presence in the industry. Through marketing with male athletes, Nike can target a wider audience and tap into potential customers who may be more likely to identify with male athletes. Additionally, the company often has male athletes serve as brand ambassadors, and they may be better equipped to understand the product in terms of its athletic performance benefits.
                                                                                                • Mimosa Brown
                                                                                                  How does nike help market to their female target segment?
                                                                                                  1 year ago
                                                                                                • Nike has several initiatives and marketing campaigns designed specifically to target and appeal to their female customers. These include creating a dedicated line of products specifically tailored to the needs of female athletes, highlighting female athletes in their ad campaigns, and creating an online presence that connects female customers to products, resources, and other women in the Nike community. Additionally, Nike has leveraged its retail stores and online platforms to make shopping easier and more accessible for female customers. By hosting events, providing discounts, and creating a supportive and empowering environment, Nike has established itself as a brand that caters to the unique needs of its female customers.
                                                                                                  • Jyrki Hagstr
                                                                                                    How does nike market to females?
                                                                                                    1 year ago
                                                                                                  • Nike markets to females by highlighting female athletes, creating collections specifically tailored to female consumers, and featuring female athletes in marketing campaigns. Nike also emphasizes inclusivity and female empowerment in its messaging. They feature diverse models of all sizes, ethnicities, and ages, and often feature female athletes in their campaigns and advertisements. Additionally, Nike strives to make its products more accessible to females by offering bras, leggings, and other performance apparel specifically designed for female athletes. Finally, Nike creates digital content to reach female consumers across various platforms, including social media, blogs, and YouTube.
                                                                                                    • dalila rossi
                                                                                                      What percentage of nike's business is womens?
                                                                                                      1 year ago
                                                                                                    • According to Nike's 2020 fiscal year, women’s product sales accounted for 29% of total revenues.
                                                                                                      • merry
                                                                                                        Who does nike target for men or women?
                                                                                                        1 year ago
                                                                                                      • Nike targets both men and women. Their campaigns often feature professionals, athletes, and celebrities from a variety of backgrounds and genders.