Plan the Sections of Your Website
After you have selected a content theme, you can start thinking about the main sections of your website. This step requires you to group the products or services together with some kind of categorization. There are many ways you can consider categorizing the content on your website. I suggest you look at your keyword list and see which keywords are being searched most frequently and how they're related to each other.
Follow the example below using the keyword "rug". Look at each of the keywords in the list. How would you group these keywords together? Do any of the keywords fall into similar categories? I've made some suggestions below: (Screenshot continued on next page...)
■H http://inventory.overture.com... ["^~~]["n]fx
Searches done in January 2006 Count Search Term
■H http://inventory.overture.com... ["^~~]["n]fx
Searches done in January 2006 Count Search Term
This screenshot is very insightful. Let's try and group some of these keywords into logical categories.
Keywords related to rug styles:
1. braided rug
2. shag rug
3. Persian rug
4. oriental rug
5. sisal rug
Keywords related to rug locations:
1. area rug
2. kitchen rug
3. bathroom rug
4. runner rug
Keywords related to rug brands:
1. Nourison rug
2. Karastan rug
3. Shaw rug
Keywords related to price:
1. cheap rug
2. discounted rug
3. cheap area rug
By scanning this list of keywords, I was able to come up with 4 categories (rug styles, rug locations, rug brands, rug prices). I don't know if this is necessarily the best way to categorize rugs, but this example shows you how you can use your keyword list to categorize your content.
In addition to using your keywords, I recommend reviewing your merchant's and competitor's websites to see how they categorize their content.
Continue reading here: Landing Page Elements
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