Please Read First
This manual was compiled with great care to provide up-to-date strategies and techniques for publishing revenue-generating websites.
Everything taught here is based on the overall approach developed by James Martell, during a 5-year period, in which he launched "content rich" sites in 90 different industries - all of which generate revenue through "performance" advertising links.
However, due to the ever-changing world of the Internet, the author and publisher is not responsible if third-party companies - used as reference in this document - should make changes that adversely impact the advice offered here.
Because of James' commitment to helping his readers succeed, he has developed three ways to stay current.
One is through a password protected updates page. This is where James will post updates throughout 2006 and 2007 if adjustments are needed.
This 'refreshed' version features a compilation of updates, most of which were posted on the 'Updates' page between January 2005 and January 2006.
Login Panel (for updates page):
www.work-at-home-net-guides.com/login-panel.html
Username: amh Password: updates
The second way to stay informed is through a searchable database of common questions received since the launch of this training in May 2002.
A third - and best - way to stay involved is through a subscription to James Martell's Affiliate Buzz.
This lively audio newsletter comes out twice a month and features candid 30-minute conversations between James and other industry experts discussing the expanding affiliate marketing business and the fantastic lifestyle that goes along with publishing revenue generating websites.
The "buzz" is a paid subscription of $10/mo. payable month-to-month, and cancelable anytime.
Feedback from listeners over the first three years of production has been extremely positive. Many have said it made the difference because it kept them "on track".
All "book n' buzz" customers get a free copy of James' Audio Report on How to Hire Authors, A must for any serious Internet publisher.
And you can still get it without cost if you didn't take the "book n' buzz" combo originally.
After subscribing send us an email - and we will reply with download details for the Hiring Authors report.
Request Hiring Authors Report here: [email protected]
Please don't copy this manual
James Martell invested over 6 months of his time and many thousands of dollars to organize a first class downloadable training. His company, Net Guides Publishing Inc. is the copyright holder. He would very much appreciate it if you do not make this manual available to others who have not paid for it (other than a partner or spouse). Thanks in advance for your understanding and cooperation. NOTE: send information about this training to friends and associates and get paid when they purchase by joining James' affiliate program.
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Table of Contents
About The Author 1
Acknowledgements 6
Why 2006? 7
A look back 7
So, how is 2002 working today? 7
2005 - "Revisited" 8
2006 - "Refreshed" - THIRD EDITION 9
Four Types Of Readers in 2006 11
1 - You're A New Purchaser 12
2 - You're In The Early Stages Of Building Websites 12
3 - You've Been Around Awhile But Have Gotten Off
Track 13
4 - You're Well Into A Successful Website Publishing
Career 14
An Overview of Affiliate Marketing 15
Amazon's not a jungle anymore 15
Go shopping for merchants 15
eBay and other corporate giants cash-in on pay-for-performance - and you can, too! 16
"Know-how" rules 18
How about credit card companies sending YOU a check for a change? 19
Times they-are-a-changing 20
Show me the money 21
Step forward and count yourself in 21
Getting The Most From This Manual 23
There's danger in dem der hill-o-words 23
Are you a Newbie or a Guru? 24
Do simple things repeatedly 24
Get a birds-eye view first 25
Celebrate success 25
Set a schedule 26
Set realistic goals 27
Timelines for success 28
You'll be on the Internet a lot 28
First things first 29
Using Acrobat features 30
Using the video tutorials 32
Using recommended resources 33
Affiliate Buzz audio newsletter 34
How the buzz was born 34
By most accounts, the buzz has been a great success! 35
Become resourceful 36
On your mark, get set 39
Step #1 How to Get (and stay) Organized 40
Whoops, I forgot! 40
Necessity is the mother of invention 41
Baby step #1: Shop for Supplies 42
Baby step #2: Set-up the Affiliate Organizer 42
Baby step #3: Set-up your Internet start page 44
Baby step #4: Set-up browser folders 46
Baby step #5: Set-up folders to manage your email 47
Baby step #6: Determine your business address 50
Baby step #7: Organize your banking 51
Baby step #8: Choose a username and passcode 51
Baby step #9: Set-up a form-filling service 53
Baby step #10: Upgrade your browser 54
Baby step #11: Set-up a PayPal account 54
Baby step #12: Managing your finances 55
Preparing for the "ups" and "downs" 56
Baby step #13: Develop a realistic mindset 57
Baby step #14: Complete the checklist for Step #1 58
Step #2 Finding the Right Topic For You! 59
In the beginning - was a decision 59
A publisher's role is simple 61
The 6 most important factors in choosing a topic (in order of priority) 63
Baby step #1 It's time for a treasure hunt 66
Take a peek into your topics 70
Part 1 - An overview of 'affiliate' programs 71
Baby step #2: Grab your BIG List 71
Baby step #3: Find some advertisers 72
Baby step #4: Get familiar with the many topics 74
Baby step #5: Compile data on possible topics 76
Baby step #6: Review and drill down 77
Part 2 - An overview of 'sponsored link' programs 79
Baby step #7: Grab your 12 files 80
Baby step #8: Head back to Google 81
Baby step #9: Familiarize yourself with Google "Sponsored Links" 81
Baby step #10: Evaluate the bid rates 83
Baby step #11: Find Yahoos' Overture bid tool 84
Baby step #12: Pick your best three 86
Baby step #13: Think boutique - not shopping mall 87
Baby step #14: Complete the checklist for Step #2 88
Step #3 Keywords Are the Building Blocks 90
Know thy keywords 90
But, first - a search engine primer 91
Spiders at work 93
Spiders with a purpose 94
Please feed the spiders 94
Baby step #1: Visit Wordtracker 95
Baby step #2: Read more about Wordtracker below 96
Baby step #3: Take the Wordtracker Tour 96
Baby step #4: Take a 1-day subscription 97
Baby step #5: Click-thru to #1. Keyword Universe 99
Baby step #6: Follow their 4-step process 100
How many words? 104
Choose keywords with at least 10 searches 105
Be specific 106
Run that by me one more time 107
Baby step #7: Check for competing web pages 107
You simply CANNOT get this wrong so do not worry! 112
Baby step #8: Complete the checklist for step 3 112
Step #4 Ladies and Gentlemen - Choose Your Template 114
Mr. Web speaks the language of HTML 114
Viewing this code on any website is easy 116
Servers hold the data 116
Publishing to the Net with online website publishing software is a cinch 117
Templates are good for beginners (and veterans) 119
Sample websites using templates 120
Two things to make it easier 121
But, first - a little background 122
It's a small world 124
A little show-and-tell goes a long way 125
It's decision time 125
Just don't forget 127
Baby step #1: Now it's time to decide on a keyword-based domain name 131
Remember, - be "kind to spiders" 132
A further illustration 133
It's easy to find the perfect domain name 134
The dashes vs. no dashes debate 135
So, what's it gonna be? 135
Baby step #2: Register your domain name at Domain Maniac 136
Just do it 137
Time flies 140
Baby step #3: Visit ez-WebBuilder.com 141
Sign-up for the 10-day free trial 142
Test the waters 143
Baby step #4: Let's select a template 144
Interchangeable header graphics are important 145
Design services you may need 145
Baby step #5: Okay, I want THAT one 146
Baby step #6: Complete the checklist for Step #4 146
Step #5 Building Winning Websites 148
Where the rubber hits the road 149
Part 1 - Organize your words 152
An overview of my approach to site navigation 152
'Product' pages are designed to make money 152
'Article' pages are designed to link to your product pages . 153
'Article' pages all point to a 'product' page 153
Articles galore 154
The strategic reason for leaving merchants off article pages 154
Navigation bar buttons with a difference 155
Less is more 156
It PAYS to think like a surfer! 156
A good example of a home page 157
Some definitions are in order 159
Just follow my lead 163
First - an OVERVIEW of the process of building a product page before you begin 164
Baby step #1: Pick your merchants 165
Baby step #2: Categorize your product pages 166
Baby step #3: Get your Google eyes 168
Google PageRank explained 169
Example 171
Backward link anomaly explained 177
Baby step #4: Narrow down your keyword list 178
If your first list is vague 179
A more focused way to use Wordtracker 179
Baby step #5: Choose your Primary keywords 181
You can win with 20-40 Backward Links 182
Who is number one on your list? 183
Baby step #6: Choose your Tier-1 Secondary keywords 183
Here's an example of avoiding duplication 184
Stay on purpose 186
Baby step #7: Choose your Tier-2 Secondary
Keywords 186
Baby step #8: Choose your Navigation Bar Button names 186
Baby step #9: Select a few merchants (advertisers)
for each Product Page 187
Baby step #10: Evaluate your completed 'Keyword, Merchant and PageRank' Chart 188
Part 2 - Modify your template 189
Baby step #11: Modify the look of your template 189
Login to your ez-WebBuilder account 189
At first it bears no relation to your topic 190
Baby step #12: Rename your navigation bar buttons ... 191
Changing the buttons 192
Baby step #13: Modify the header graphic 196
Now you have a BBQ grill site 197
Baby step #14 Pay for YOUR new site 198
Baby step #15 Set-up your domain name settings 199
Go visit your site! 200
Baby step #16: Complete the checklist for Step #5 200
Step #6 Add Keyword Focused Content 203
How do I write content? 203
Content is not just text anymore 205
Magazines, newspapers, radio and television 207
Part 1 - Content development 209
Getting to know your visitor 209
Keyword phrases provide clues 211
Baby step #1: It's time to research the merchants 212
I didn't know that 215
Baby step #2: It's time to make some observations 217
Baby step #3: What's it going to be? 218
I make a few decisions 220
Organizing the writing process 221
Baby step #4: Use a 'work order' to organize your thoughts 223
Keyword density 231
Elance.com solves writers block! 237
Part 2 - Upload your content 239
Baby step #5: Import your content 239
Time to fully optimize 243
Bolded keyword 244
Add a 'Friendly URL' 245
Italicized your Primary keyword 245
Optimize your headline (H1) 246
How-to create your Title tag, Keyword and Meta Description tags 247
How-to insert your Title tag, Keyword and Meta Description tags 248
Your Home page is ALSO Product Page 250
Article Pages explained 251
Other supporting pages 252
Adding photos and images 257
Baby step #6 Identify the images 259
Baby step #7 Place an order for custom graphics 260
Baby step #8 Upload your images 260
Baby step #9 Wrap-up your pages 261
Baby step #10: Complete the checklist for Step #6 261
Step #7 Affiliate Programs + AdSense = Profits 263
Take your time and get acquainted 263
Part I - Join your first affiliate program 265
Baby step #1: Join the affiliate program 265
First, pre-determine your best affiliate programs 267
You are halfway there 268
Why a short list of merchants works best 268
Say NO to flash banners 270
Why referrals work best 270
Join only your best affiliate programs 272
Baby step #2: Place some links on your site 272
What happens if a merchant rejects me? 273
How to get links from Netshops 273
TheGrillSuperStore looks like a good bet 274
Ten links to choose from 275
Get HTML 276
Time to cut and paste 277
How to modify your Font 279
Now your advertiser has a link on your site 280
How to modify your text 281
How to modify TheGrillSuperstore text 281
Another way to add a text link 282
Tips, tricks and techniques 284
Don't forget your Home page 285
Preview your site 285
Revenue links on article pages 285
Revenue links on Article pages 286
Now here is the reason these Google Ads are different from a typical merchant ad 287
What about my merchants? 288
Part 2 - Join the Google AdSense sponsored link program 289
Revenue streams off every page 289
Baby step #3 Join the Google Adsense 'sponsored link' program 290
Setting up tracking channels 291
Baby step #4 Set-up a few channels 292
Google Ad placement strategies 293
Ad formats 294
Baby step #5 Add some Google ads 295
Baby step #6: Complete the checklist for Step #7 302
Step #8 Building Traffic from Multiple Sources 304
Now for the icing on the cake 304
Baby step #1: Submit your site to all the major search engines 305
Site submission in a nutshell 306
Yahoo is an exception 307
Automatic submission works fine 307
SelfPromotion.com in a nutshell 308
Time to get "tooter" working for you 308
Baby step #2: Review Google Mastery 309
Understanding link popularity 312
Lineups say a lot 314
Is there a lineup to your site? 315
A valid lineup to your site works, - a phony lineup doesn't 315
Play by the rules and win 315
Baby step #3: Develop an inbound linking plan 316
How many inbound links do I need? 317
Anchor text management 320
Baby step #4: Set-up some internal links 322
Baby step #5: Setting up a Site Map 324
Baby step #6: Set-up an Article Map 325
Baby step #7: Set-up a Footer menu 328
A link builder's mindset 330
Quality links from many sources 331
Baby step #8: Distribute a number of professionally written articles 332
Baby step #10: Submit to a few article directories 336
Baby step #11: Attract a few good link partners 337
Baby step #12: Submit your site to a few paid directories 340
Baby step #13: Considering buying a few links 340
Baby step #14: Distribute a press release 341
Baby step #15: Pay-per-click search engines are another option 347
Baby step #16: Add your counter 351
Some of what a 'counter' does 352
30-day free trial 352
Adding it to your website 352
Baby step #17 Complete the checklist for Step #8 356
Summing It Up 359
Step-1 - How to Get (and Stay) Organized 359
Step-2 - Finding the Right Topic for You 359
Step-3 - Keywords are the Building Blocks 360
Step-4 - Ladies and Gentlemen - Choose your Template.. 360 Step-5 - Building Winning Websites 360
Step-6 - Add Keyword Focused Content 360
Step-7 - Affiliate Programs + AdSense = Profits 360
Step-8 - Building Traffic from Multiple Sources 361
Now it's up to you to manage your business for growth 361
Recommended Resources 362
Affiliate networks: 362
Search engines resources: 363
Appendix of Worksheets 364
Big List 365
Home & Product Page Optimization Chart 366
Article Page Optimization Chart 367
Keyword and Merchant Chart 368
Article Keyword Chart 369
Index 370
Continue reading here: Preparing for the ups and downs
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