Setup some internal links
Early on, I had discovered that I could boost the ranking of selected pages with strategic internal linking.
Since my sites often consisted of 100-200 pages - mostly what I call "Article" pages - I would simply provide a "backlink" within the site (from every article page) pointing to a small set of pages (product pages) reserved for merchants.
Since I was more interested in high rankings for pages with merchant links (Product pages), I found I could increase the "importance" of my revenue pages with numerous links emanating from my Article pages.
The strategy of linking of pages within your site is a good one - especially for those of you who are encouraged to develop content rich sites (I.e. hundreds of separate pages per site, each built around a Primary keyword)
But you can improve upon my original strategy by doing three additional things:
1. Link from your Product pages to your article pages as well. Do not limit these backlinks to Product pages only. I've changed my strategy because article pages are now revenue generating (since the advent of the Google AdSense program).
2. Link to pages within your site that would likely seem of interest to your reader. Ie: Link some product pages to other product pages. I do this because, incredibly, the search engines now use very sophisticated Artificial Intelligence (AI) to guess what you're linking to. The more relevant the link - the better ranking you'll get. A page about "gas barbecues" linking to a page about "barbecue tools"
would get you a jot of brownie points with a hungry search engine spider. So you should always think: what would be of most interest to my reader? Are the topics of both pages - sending and receiving -related?
3. Place a few links (two or three) within the text of the article as they would naturally occur. And be sure to use keywords as the "anchor text" for each hyperlink (see below for a typical use of keywords as anchor text within your articles). Obviously, each link goes to a related Article or Product page on this site.
Whether you want a digital camera phone or not is another matter as well, If you are particularly keen on this type then don't get sidetracked by other non-related issues. Listing your preferences business of cell phone comparisons a lot easier for you. Make up a short list of cell phones first then only look a inongst this group for making other subsequent comparisons on features you're
NOTE: You place anchor text within the articles in addition to providing a site map or a related articles directory. Put as many as you see fit. The rule of thumb here is: Am I making it easier for visitors to get the information they want?
In the case of my BBQ Product page, I have estimated that I require approximately 18 inbound links to the page from other pages on the site. To accomplish this, I will provide a "backlink" from my Home Page, three Product pages, Site Map, and 13 different Articles to the page, with each page using one of the five different anchor text links I selected earlier.
The bottom line is that you'll have a tremendous advantage over competing pages at the search engines if you take my advice and write - or have written -numerous, quality, on topic pages that are internally linked with intelligence.
Very few other sites owners know about the power of strategic internal linking to boost rankings.
But YOU do!
And you know what?
VERY few Internet marketers know about this concept. So please do this as I suggest. And don't delay.
As I have found out, - things can change fast on the Net.
Visit the Updates page (see page 2 of the manual) for a video tutorial of the internal link process.
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