Podcasts and Vodcasts

Last Updated on Thu, 04 Jan 2024 | Customer Relationships

Podcasting and vodcasting are the latest on-the-go, on-demand technologies. The name podcast derives from Apple's now-everywhere iPod. AWith podcasting, consumers can download audio files (podcasts) or video files (vodcasts) via the Internet to an iPod or other handheld device and then listen to or view them whenever and wherever they wish. They can search for podcast topics through sites such as iTunes or through podcast networks such as PodTrac, Podbridge, or PodShow. These days, you can download podcasts or vodcasts on an exploding array of topics, everything from your favorite National Public Radio show, a recent sitcom episode, or current sports features to the latest music video or Bud Light commercial.

One recent study predicts that the U.S. podcast audience will reach 65 million by 2012, up from 6 million in 2005.30 As a result, this new medium is drawing much attention from marketers. Many are now integrating podcasts and vodcasts into their direct marketing programs in the form of ad-supported podcasts, downloadable ads and informational features, and other promotions.

For example, Volvo sponsors podcasts on Autoblog and Absolut vodka buys ads on PodShow programs. Hot Topic sponsors its own new music podcast featuring underground bands. The Walt Disney World Resort offers weekly podcasts on a mix of topics, including behind-the-scenes tours, interviews, upcoming events, and news about new attractions. New podcasts automatically download to subscribers' computers, where they can transfer them to portable media players to enjoy and share them. And Nestlé Purina publishes podcasts on animal training and behavioral issues. It invites customers to "Take these shows on the road—from serious discussions with veterinarians about pet health to wacky animal videos featuring dogs and cats, Purina has a podcast for you."31

With podcasting, consumers can download files via the Internet to an iPod or other handheld device and listen to or view them whenever and wherever they wish.

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Readers' Questions

  • Sadie
    What is vodcast twitch?
    17 days ago
    • A vodcast on Twitch refers to a video podcast that is streamed live on the Twitch streaming platform. Vodcast stands for "video-on-demand podcast," where content creators stream pre-recorded videos or podcasts instead of live content. Viewers can watch these vodcasts on demand, similar to watching a YouTube video. Twitch allows streamers to schedule and broadcast vodcasts to their audience, providing a way to share recorded content without being limited to live-streaming.
    • ALEXANDER
      What is podcast and vodcast in marketing?
      1 year ago
      • Podcasts and vodcasts are forms of content marketing, typically used for gaining brand awareness or sharing educational content with potential customers. Podcasts are audio recordings that are distributed on the internet, often as part of a series. They are usually interviews or conversations, and listeners can subscribe to new episodes over time. Vodcasts are video versions of podcasts. They typically feature interviews or conversations as well, but with video clips added for an enhanced viewing experience. Vodcasts can be distributed online and also be made available on DVD or other media.