Product Strategies

Product strategies specify market needs that may be served by different product offerings. It is a company's product strategies, duly related to market strategies, that eventually come to dominate both overall strategy and the spirit of the company. Product strategies deal with such matters as number and diversity of products, product innovations, product scope, and product design. In this chapter, different dimensions of product strategies are examined for their essence, their significance, their limitations, if any, and their contributions to objectives and goals. Each strategy will be exemplified with illustrations from marketing literature.

Continue reading here: Dimensions Of Product Strategies

Was this article helpful?