Quite frankly I think thats dismal

You CAN do much better than that. My conversion rates average between 2.5 and 6 percent, and many are much higher depending on the type of product sold.

What're my secrets?

To start with, I consistently follow my own rules in 'How to Choose Affiliate Programs' above.

I always give the product or service 'added value' by creating content around it. I tell my customers exactly why I think it's a good product or service. If it has a few drawbacks, but I still think it's a good buy, I'll tell them that too.

As I mentioned above, I often purchase and test products before promoting them on my site. I do this after I've joined the program, and when I can, I use my own affiliate link to buy the item. The price is then reduced by the amount of commission I receive from the sale. The cost is also a business write-off.

As a consumer, I give my customers enough information about the product to help them decide whether or not it is right for them, which gives me a big leg up on the competition.

Continue reading here: Merchant Copy and Sales Tools

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