Table of Contents
Copyright Notice ii
Legal Notices and Disclaimer iii
Acknowledgements iv
INTRODUCTION 13
How to Get the Most from the "HandBook" 15
Make Money with this Book! 17
INTERNET & AFFILIATE MARKETING BASICS 19
Debunking the 6 Biggest Myths (Lies) about Internet Marketing 19
How Do Affiliate Programs Work? 23
Affiliating vs. Reselling 24
15 Fabulous Reasons to Affiliate 25
Work from Almost Anywhere in the World! 27
Overview of the Business-Building Process 30
'Player' or SUPER-Affiliate? 31
How's This for a Lifestyle? 32
SETTING UP SHOP 35
Basic Knowledge 35
5 Basic Hardware & Service Components 37
Basic Software 39
Additional Software to Consider 40
Basic Business Expenses 44
RESEARCH A PROFITABLE TOPIC 45
Brainstorm Your Best Niche 46
Does My Idea Have Profit Potential? 49
Let's Start with 'Keyword' Research 49
Build Even Bigger Keyword Lists 53
How Many Competitors Will You Have? 55
Now for the REAL Competition 57
WHO are Your Competitors? 61
Still More Market Research Tools 65
Profit Potential: Let's Do the Math 67
HOW TO FIND MERCHANTS 75
48 Affiliate Networks (A List) 99
Commission Junction: My Favorite Affiliate Network 100
Affiliate Program Directories 103
How to Find Merchants with Stand-Alone or 'In-House' Affiliate Programs 104
HOW TO CHOOSE PRODUCTS & AFFILIATE PROGRAMS 105
5 Easy Ways to Assess a Product or Service 105
Great Product, No Program - Now What? 106
Google Adsense: A Lucrative Alternative to Product Sales 109
Affiliate Programs: 20 Questions to Ask Before You Join an Affiliate Program 112
Eeny, Meeny, Miney, Moe 124
Should You Affiliate with Bookstores? 126
Sorry, Your Application was Rejected 127
You're Fired! 128
A Good Program to Join 130
Types of Programs to Avoid 133
When to Drop a Program 135
Prescription: Diversify or Die 138
Save Time with a "Ready-Made" Business 140
PLAN & BUILD YOUR SITE 143
Do I Really Need My Own Web Site? 143
No Such Thing as a Free Lunch 145
What's in a Name? 147
Register Your Own Domain Name 149
Web Hosting - Features, Support & Value 150
Recommended Hosting Services 152
Don't Build a Mall... Build a Theme Park! 154
Site Structure - 'Micro' or Content? 156
One Topic - Multiple Domains? 157
Success = 90% planning + 10% execution 158
4 Site Building Options 161
6 Web Site Essentials 165
Design Rules-of-Thumb 168
Web Site Building Primers 174
9 Ways to Make Search Engine Friendly Pages 175
10 Scripts & Code Snippets 179
THE JOB OF SELLING 187
Content is STILL King 187
How to Write Compelling Product Endorsements 188
Learn the Art of Copywriting 189
Merchant Copy and Sales Tools 191
How to Build a 1,000-Page Content Site in Mere Seconds! 194
Credibility Pays 198
31 WAYS TO MARKET YOUR SITE 199
8 Ways to Get Traffic Fast 199
12 Ways to Get FREE Traffic to Your Site 209
11 Ways to Market Your Site Offline 220
MANAGE & GROW YOUR BUSINESS 225
How to Get & Stay Organized 225
Regular Tasks 227
Do it Daily 227
Monthly Tasks 229
Quarterly Tasks 229
Yearly Tasks 230
How to Evaluate Your Site's Performance 231
Stats to Track & Numbers to Crunch 231
Collecting Data 234
Recording Data 237
3 Ways to Prevent Commission Theft 244
25 Avoidable Mistakes 247
3 Ways to Negotiate a Raise 250
How to Use Fluctuating Foreign Exchange Rates to Your Advantage as an Affiliate 253 Forums: Participate & Learn 256
Don't Be Shy 258
RESOURCES 261
Glossary of Terms 261
Rosalind's Recommended Resources 273
A Few of My Favorite Affiliate Programs 273
ABOUT THE AUTHOR 275
AFTER WORD 277
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