The Selling Concept in Marketing

Last Updated on Thu, 04 Jan 2024 | Sales Promotion

Many organizations follow the selling concept, which holds that consumers will not buy enough of the organization's products unless it undertakes a large-scale selling and promotion effort. The concept is typically practised with unsought floods - those that buyers do not normally think of buying, such as encyclopaedias and funeral plots. These industries must be good at tracking down prospects and convincing them of product benefits.

The selling concept is also practised in the non-profit area. A political party, for example, will vigorously sell its candidate to voters as a fantastic person for the job. The candidate works hard at selling him or herself - shaking hands, kissing babies, meeting donors and making speeches. Much money also has to be spent on radio and television advertising, posters and mailings. Candidate flaws are often hidden from the public because the aim is to get the sale, not to worry about consumer satisfaction afterwards.

  • The selling concept
  • Market
  • Customer needs
  • Integrated marketing
  • The marketing concept
  • Profits through customer satisfaction

The selling and marketing concepts contrasted

Most firms practise the selling concept when they have overcapacity. Their aim is to sell what they make rather than make what the market wants. Thus marketing based on hard selling carries high risks. It focuses on short-term results -creating sales transactions - rather than on building long-term, profitable relationships with customers. It assumes that customers who are coaxed into buying the product will like it. Or, if they don't like it, they may forget their disappointment and buy it again later. These are usually poor assumptions to make about buyers. Most studies show that dissatisfied customers do not buy again. Worse yet, while the average satisfied customer tells three others about good experiences, the average dissatisfied customer tells ten others his or her bad experiences.

The Marketing Concept

The marketing concept holds that achieving organizational goals depends on determining the needs and wants of target markets and delivering the desired satisfactions more effectively and efficiently than competitors do. Surprisingly, this concept is a relatively recent business philosophy.

The selling concept and the marketing concept are frequently confused. The selling concept takes an inside-out perspective. It starts with the factory, focuses on the company's existing products and calls for heavy selling and promotion to obtain profitable sales. It focuses on customer conquest - getting short-term sales with little concern about who buys or why. In contrast, the marketing concept takes an outside-in perspective. It starts with a well-defined market, focuses on customer needs, co-ordinates all the marketing activities affecting customers and makes profits by creating long-term customer relationships based on customer value and satisfaction. Under die marketing concept, companies produce what consumers want, thereby satisfying consumers and making profits.

Many successful and well-known global companies have adopted the marketing concept. IKEA. Marks & Spencer, Procter & Gamble, Marriott, Nordstrom and McDonald's follow it faithfully. Toyota, the highly successful Japanese car manufacturer, is also a prime example of an organization that takes a customer- and marketing-oriented view of its business.

marketing concept The marketing management philosophy •which holds that achieving organisational goals depends on determining the needs and wants qf target markets and delivering the desired satisfactions more effectively and efficiently than competitors do.

McDonald's Applies the Marketing Concept

McDonald's Corporation, the American fast-food hamburger retailer, is a master global marketer. With over 18,000 outlets in more than 90 countries and more than $23 billion in annual worldwide sales, McDonald's opens a new restaurant every three hours somewhere in the world. Credit for this performance belongs to a strong marketing orientation: McDonald's knows how to serve people and adapt to changing consumer wants.

Marketing Highlight

Consumer Sales Promotion

Before McDonald's appeared, Americans could get hamburgers in restaurants or diners. But consumers often encountered poor-quality hamburgers, slow and unfriendly service, unattractive decor, unclean conditions and a noisy atmosphere. In 1955 Ray Kroc, a 52-year-old salesman of milkshake-mixing machines, became excited about a string of seven fast-food restaurants owned by Richard and Maurice McDonald. He bought the chain for $2.7 million and expanded it by selling franchises, and the number of restaurants grew rapidly. As times changed, so did McDonald's. It expanded its sit-down sections, improved the decor, launched a breakfast menu, added new food items and opened new outlets in busy, high-traffic areas.

Kroc's marketing philosophy is captured. in McDonald's motto of 'QSC & V, which stands for quality, service, cleanliness and value. Customers enter a spotlessly clean restaurant, walk up to a friendly counter-person, quickly receive a good-tasting meal, and eat it there or take it out. There are no jukeboxes or telephones to create a teenage hang-out. Nor are there any cigarette machines - McDonald's is a family affair, appealing strongly to children.

Worlds Largest Mcdonalds

McDonald's delivers "quality, service, cteanlmess, and value" Co customers around the 'world, hern in the world's largest McDonald's in Beijing.

McDonald's has mastered the art of serving consumers and it carefully teaches the basics to its employees and franchisees. All franchisees take training courses at McDonald's 'Hamburger University in Elk Grove Village, Illinois. McDonald's monitors product and service quality through continuous customer surveys and puts great energy into improving hamburger production methods in order to simplify operations, bring down costs, speed up service and bring greater value to customers. Beyond these efforts, each McDonald's restaurant works to become a part of its neighbourhood through community involvement and service projects.

In its restaurants outside the United States, McDonald's carefully customizes its menu arid service to local tastes and customs. For instance, McDonald's India offers products developed especially for the Indian market - particularly vegetarians. It serves only mutton, chicken, fish and vegetable products, not beef, pork and their byproducts. Big Mac in India is called Maharaja Mac! It serves corn soup and teriyaki burgers in Japan, pasta salads in Rome, and wine and live piano music with its McNuggets in Paris. When McDonald's opened its first restaurant in Moscow, the company had to overcome enormous hurdles to meet its high standards for consumer satisfaction in this new market. It had to educate suppliers, employees and even consumers about the time-tested McDonald's way of doing things. Technical experts with special strains of disease-resistant seed were brought in from Canada to teach Russian farmers how to grow nisset Burbank potatoes for French fries, and the company built its own pasteurizing plant to ensure a plentiful supply of fresh milk, it trained Russian managers at Hamburger University and subjected each of 630 new employees to hours of training on such essentials as cooking meat patties, assembling Filet-O-Fish sandwiches and giving service with a smile. McDonald's even had to train consumers, most of whom had never seen a fast-food restaurant. Customers waiting in line were shown videos telling them everything from how to order and pay at the counter to how to handle a Big Mae. And in its usual way, McDonald's began immediately to build community involvement. On opening day, it held a kick-off party for 700 Muscovite orphans and donated the day's proceeds to the Moscow Children's Fund. As a result, the new Moscow restaurant got off to a very successful start. About 50,000 customers swarmed through the restaurant during its first day of business.

Riding on its success in Moscow, McDonald's continues to expand its worldwide presence. The 28,000 square-foot restaurant in Beijing has 29 cash registers and seats 700 people.

Thus, McDonald's focus on consumers has made it the world's largest food-service organization. The company's huge success has been reflected in the increased value of its stock over the years: 250 shares of McDonald's stock purchased for less than $6,000 in 1965 would be worth well over a million dollars todav!

Toyota openly publicizes its intent on getting deep into the hearts and minds of its customers, to establish precisely what they want and subsequently find ways to fulfil their wishes. In Japan, Toyota has built the Amhix, a 14-storey building resembling a blue and black striped rocket, which it uses to attract millions of visitors. These could be potential customers or people with ideas on how the company should respond to consumers7 vehicle requirements. These visitors are allowed to spend as much time as they want designing their own vehicles on computer/ TV screen in the vehicle-design studio. There is a two-way information centre where visitors obtain specific information about the company, its dealers or products. The visitors are also allowed to expound, at length, on what they think Toyota should be doing or making. Meanwhile, Toyota's attentive note-taking staff ensure that the entire Amlux complex is dedicated to involving societal marketing concept

The idea that the organization should determine the needs, wants and interests of target markets and deliver the desired satisfactions more effectively and efficiently than competitors in a potential customers who can give them close insights into how their car needs can be satisfied.

In marketing-led organizations, real customer focus has to work from the top down and the bottom up, and it has to be totally accepted by the whole workforce. This organization-wide belief ensures that customer retention becomes a priority and all staff are committed to building lasting relationships with the eustomer. To achieve successful implementation of the marketing concept, the organization therefore focuses on how best to tap and channel the knowledge and understanding, the motivation, the inspiration and the imagination of all staff to deliver products and services that meet exactly what the eustomer requires from the organization.

Many companies claim to practise the marketing concept, but do not. They have the forms of marketing - such as a marketing director, product managers, marketing plans and marketing research - hut this does not mean that they are market-focused and customer-driven companies. The question is whether they are finely tuned to changing customer needs and competitor strategies. Formerly great western companies - Philips, General Motors, IBM, General Electric Company - all lost substantial market share because they failed to adjust their marketing strategies to the changing marketplace. Years of hard work are needed to turn a sales-oriented company into a marketing-oriented company. The goal is to build customer satisfaction into the very fabric of the firm. Customer satisfaction is no longer a fad. As one marketing analyst notes; 'It's becoming a way of life ... as embedded into corporate cultures as information technology and strategic planning.

However, the marketing concept does not mean that a company should try to give all consumers everything they want. Marketers must balance creating more value for customers against making profits for the company: As one marketing expert notes, 'The purpose of marketing is not to maximise customer satisfaction. The shortest definition of marketing I know is "meeting needs profitably". The purpose of marketing is to generate eustomer value (at a profit). The truth is that the relationship with a customer will break up if value evaporates. You've got to continue to generate more value for the consumer but not give away the house. It's a very delicate balance.

Continue reading here: The Societal Marketing Concept

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Readers' Questions

  • robinia
    Which marketing management philosophy is cocacola utilizing?
    7 months ago
    • Coca-Cola utilizes the marketing management philosophy of societal marketing.
    • MANUELA
      How is retail selling different from organizational selling?
      11 months ago
      • ? Retail selling involves selling products or services to individual consumers, while organizational selling focuses on selling products or services to businesses and organizations. Retail selling is typically focused on providing customer service in order to create repeat business and ultimately drive sales. Organizational selling, however, is focused on relationship-building, offering a solution to a specific problem, and working with decision-makers in larger purchasing organizations. Both types of selling require a knowledge of the customer’s needs, a solid understanding of the product or service offered, and the ability to effectively communicate with potential customers.
      • GRACIE
        What is the relationship between selling and the marketing concept?
        1 year ago
        • The marketing concept is a business philosophy that focuses on meeting customer needs and wants through marketing strategies that allow the company to sell more of its products and services. Selling is an important part of this concept as it is the process of convincing a customer to purchase a product or service. In other words, selling is the process of driving a transaction to completion, while the marketing concept is the overarching business philosophy.
        • charles
          When is the selling concept typically used by marketers?
          1 year ago
          • The selling concept is typically used by marketers when selling products or services to customers that are either needs- or wants-based. This concept involves actively promoting a product or service to potential buyers, convincing them to make a purchase, and providing them with additional services or assistance in making the purchase. This concept is designed to increase sales and profits in the short-term.
          • yolanda
            How does the selling concept affect a restaurant?
            1 year ago
            • The selling concept can have a significant impact on a restaurant's success. Here are a few ways it affects a restaurant:
            1. Focus on customer needs: The selling concept stresses the importance of understanding and meeting customer needs. A restaurant that adopts this concept will prioritize customer satisfaction and continually strive to offer menu items, ambiance, and service that cater to their target market.
            2. Building customer relationships: The selling concept emphasizes building long-term relationships with customers. Restaurants can cultivate loyal customers by providing exceptional dining experiences, personalized service, and establishing a reputation for reliability and quality. This can result in repeat business and positive word-of-mouth referrals.
            3. Proactive marketing and promotion: The selling concept encourages proactive marketing efforts to promote the restaurant's offerings and attract new customers. Restaurants can utilize various strategies like targeted advertising, social media campaigns, promotional events, and partnerships to increase awareness and generate sales.
            4. Upselling and cross-selling: The selling concept encourages upselling and cross-selling techniques to increase revenue per customer. Restaurant staff can be trained to suggest additional menu items or beverage pairings, enticing customers to spend more. For example, suggesting appetizers, desserts, or signature cocktails to complement the main course.
            5. Continuous improvement: Adopting the selling concept requires a focus on constant improvement. Restaurants should regularly seek customer feedback, conduct market research, and analyze sales data to identify areas for improvement, be it in food quality, service efficiency, or ambiance. Continuous improvement ensures the restaurant stays competitive and consistently delivers exceptional dining experiences.
              6. Overall, embracing the selling concept helps a restaurant better understand its customers, build strong relationships, and employ marketing strategies to increase revenue and maintain a competitive edge in the highly competitive restaurant industry.
            • Guido Brownlock
              What does that mean marketing concept outside and insideout prespactive?
              1 year ago
              • The marketing concept outside-in perspective refers to a marketing strategy whereby businesses focus on customer needs, wants, and demands when developing products and services. The outside-in perspective views the customer as being outside the company and the company must work to understand their customers and the market they serve.
              • rose
                What does inside out perspective in selling concept mean?
                1 year ago
                • Inside-out selling is a sales approach in which the customer’s needs, wants and buying motives are the primary focus of the salesperson. This sales approach involves starting with a clear understanding of the customer’s needs, wants, and objectives and then performing the necessary research and data gathering to find the right solution. The salesperson then customizes the product or service to fit the customer’s specific need. By understanding the customer’s needs and objectives, the salesperson can focus on adding value and simply the customer’s decision-making process.
                • FREDIANO
                  What is the main focus of selling concept?
                  1 year ago
                  • The main focus of the selling concept is to increase sales by persuading customers to purchase a product or service. It assumes that customers will not buy enough of the firm’s products unless it undertakes a large-scale selling and promotion effort.
                  • Rayyan
                    How does selling concept operate in an organization?
                    1 year ago
                    • The selling concept operates in an organization by placing a strong focus on aggressive sales techniques and promotional activities to sell products or services. It involves the belief that customers will not buy enough of a product or service unless it is actively promoted and sold to them. Here are the key steps involved in the selling concept:
                    1. Product Development: The organization develops a product or service and assumes customers will automatically want it.
                    2. Production Orientation: The organization focuses on efficient production and distribution of the product or service.
                    3. Selling and Promotion: The organization aggressively promotes the product or service through advertising, personal selling, and various promotional activities. The goal is to persuade customers to make a purchase.
                    4. Sales Target Setting: The organization sets sales targets and focuses on achieving them by actively engaging potential customers.
                    5. Customer Acquisition: The organization primarily focuses on customer acquisition instead of customer satisfaction or retention.
                    6. Profit Making: The organization aims to make a profit through high-volume sales rather than building long-term customer relationships.
                    7. Feedback Analysis: The organization analyzes customer feedback and sales data to understand market trends and adjust sales techniques accordingly.
                    8. Continuous Improvement: The organization constantly improves its selling methods and strategies to increase customer acquisition and sales.
                      9. While the selling concept can be effective in certain industries or for short-term goals, it may not be sustainable in the long run. This approach often overlooks customer needs and preferences, leading to a transaction-based relationship rather than building long-term customer loyalty. Thus, organizations need to consider a customer-centric approach to create value and long-term relationships with customers.
                    • akseli
                      What product did they sell in toyota car campany what product?
                      1 year ago
                      • Toyota manufactures and sells cars, trucks, SUVs, hybrids, and minivans.
                      • Adalrico
                        Why compaines follow selling concept of marketing?
                        1 year ago
                        • Companies follow the selling concept of marketing in order to maximize their sales and profits. The selling concept takes a more proactive approach to marketing, where the primary goal is to aggressively market a product to potential customers, often through advertising and promotions. This concept is based on the premise that the customer will not buy a product unless it is aggressively marketed and sold to them. Therefore, companies utilize the selling concept to create demand for their products and services and ultimately increase their sales and profits.
                        • Maria Wadsworth
                          Why firm like to use selling concept?
                          1 year ago
                          • Firms use the Selling Concept to increase sales and expand market share by focusing on creating customer awareness and understanding of their products and services. Selling is used as a way to inform customers about the features, benefits, and value of a product or service, and to capitalize on existing market opportunities. This enables firms to get more out of existing markets and take advantage of better pricing strategies. It also helps firms stay ahead of the competition by understanding customer needs and the behavior of potential customers.
                          • ginevra conti
                            Which are the campanies using selling concept and why they are doing it?
                            1 year ago
                            • The companies using selling concept are those that focus on the sales and marketing of their products and services. They believe that by focusing on their promotional efforts, they can create an awareness among the potential customers. This encourages them to purchase the product or service. Examples of companies using the selling concept includes Coca-Cola, McDonald’s, Apple, Nike, and Microsoft. These companies are using the selling concept to sell their products or services by utilizing sales and marketing initiatives. They also invest heavily in advertising, promotions, and public relations to create an image and awareness about their products. The selling concept is also used by companies to increase their market share. This can be done through aggressive sales and marketing campaigns, which involve discounts, promotions, and other incentives. By applying the selling concept, companies can reach more people and gain more customers. Additionally, the selling concept can also help companies increase their profits by increasing their sales volume.
                            • zane
                              Which company or organisation follow sales concept?
                              1 year ago
                              • Sales concept is generally adopted by businesses to increase sales and profits through the use of effective marketing strategies, such as focusing on customer needs, targeting the right market segments, and creating an attractive value proposition. Examples of companies and organizations that follow this concept include Amazon, Apple, Coca-Cola, McDonald's, Walmart, Samsung, Microsoft, and many more.
                              • pantaleone
                                Where is selling concept practise?
                                1 year ago
                                • The selling concept is most often practiced in the commercial world of retailing, wholesaling, and marketing. It can also be found in the fields of advertising and public relations, where companies must make their products or services appealing to potential buyers.
                                • christopher
                                  How is selling concept practiced?
                                  1 year ago
                                  • Selling concept is the idea that an organization’s efforts should focus on selling products or services instead of creating them. This is typically practiced by having sales teams actively pursue customers and generate sales, rather than relying on customers to come to them. Companies that practice the selling concept also employ marketing techniques such as advertising, promotions and incentives to help generate sales. Additionally, sales reps may provide education and assistance to customers to help persuade them to purchase their product or service.
                                  • Arianna Cattaneo
                                    How Toyota uses the selling concept?
                                    1 year ago
                                    • Toyota uses the selling concept by using a variety of approaches to reach out to customers. They use traditional forms of marketing including television, radio and print ads, as well as digital marketing such as online advertisements, social media campaigns, and search engine optimization to reach new customers. They also use customer service representatives and sales associates at dealerships and other locations to educate customers and promote Toyota’s offerings. In addition, they use loyalty programs and special offers to encourage customers to purchase and keep Toyota vehicles.
                                    • Achille
                                      What are the sale promotion in selling concept?
                                      1 year ago
                                      1. Price Discounts: Offering discounts on regular prices is the most common type of sale promotion. It encourages potential customers to buy goods that they may not have otherwise purchased.
                                      2. Coupons: Offering consumers a coupon they can use at checkout is a great way to encourage people to buy your product. Not only do coupons save customers money, but they also increase brand recognition and loyalty.
                                      3. Free Trials: Offering free trials of your product is a great way to let potential customers test out your product before they commit to a purchase.
                                      4. Loyalty Programs: Loyalty programs are an effective way to reward customers who continue to purchase your product or service. Additionally, they may encourage people to purchase your product over a competitor's.
                                      5. Bundling: Bundling items together is another common sale promotion. You can offer shoppers a lower price for buying two or more items at once. This is a great way to encourage customers to buy more of your products and help reduce inventory levels.
                                      6. Free Shipping: Offering free shipping is a great way to attract more customers and help boost sales. Customers appreciate the convenience of not having to pay any extra costs for their purchase.
                                      7. Limited-Time Offers: Offering limited-time offers is a great way to attract customers who want a good deal. By offering a sale for a limited time, customers will feel compelled to purchase your product.
                                      • lukas
                                        How can we adopt selling concept?
                                        1 year ago
                                        1. Focus on customer needs: Analyze customer needs and develop strategies to meet those needs in order to create a mutually beneficial relationship.
                                        2. Understand the competition: Set competitive prices and study the features and benefits of competing products to better understand your customer’s potential interest.
                                        3. Create a sales pitch: Develop a succinct and persuasive sales pitch that can be used by sales professionals and sales staff to explain clearly the benefits of the products or services being sold.
                                        4. Train sales staff: Provide training and development opportunities for sales staff to improve their performance and sales skills.
                                        5. Monitor results: Track customer feedback and sales performance metrics in order to refine sales processes and improve sales results.
                                        6. Use technology: Leverage technology to improve customer service and make the sales process more efficient and enjoyable.
                                        • Elizabeth Pearsall
                                          What company undertakes the sales concept?
                                          1 year ago
                                          • Sales-focused companies range from start-ups to established Fortune 500 companies. Examples include Salesforce, Adobe, Microsoft, Oracle, IBM, Zendesk, HubSpot and many more.
                                          • aamos
                                            How is the selling concepts practised?
                                            1 year ago
                                            • The selling concept is a strategy that focuses on creating sales by anticipating and satisfying the needs of customers. It involves understanding customer needs and then developing products or services to meet those needs. The selling concept typically involves a process of promotion, product development, pricing, distribution and customer service. It encourages businesses to think about the customer first when making decisions, as well as developing strategies to maximize sales. The selling concept may be used to focus on existing customers or to target potential customers.
                                            • shelia
                                              How to implement the selling concept?
                                              1 year ago
                                              1. Focus on customer needs: Understand current and potential customer needs and strive to meet them. Research customer preferences, listen to feedback and respond to their desires.
                                              2. Develop a customer-oriented philosophy: Instill a customer-oriented mindset throughout the organization, from sales and marketing to product design and customer service.
                                              3. Use value-based pricing: Price products based on what the customer perceives as value and the costs associated with providing it.
                                              4. Provide superior service: Provide personalized service throughout the buying process and follow up with customers after the sale.
                                              5. Promote products effectively: Use advertising, promotions and special offers to attract potential customers and communicate the advantages of your products or services.
                                              6. Utilize technology: Leverage technology such as mobile apps, websites and analytics to track customer preferences, engage with customers and offer personalized experiences.
                                              • Benigna
                                                How selling concept can make profits?
                                                1 year ago
                                                • The Selling Concept is an approach to marketing in which a company focuses on selling products and services that customers need, and then creating solutions to meet those needs. By focusing on customer needs and finding ways to effectively meet those needs, companies can increase profits. For example, if a company focuses on selling products that solve a customer's problem, they can create a loyal customer base that continues to purchase the product. Additionally, by providing solutions to customer problems, the company can increase their prices and create a greater profit margin. The Selling Concept is an important tool in an effective marketing strategy to ensure long-term success.
                                                • susie
                                                  How an organization will determine to follow the selling concept?
                                                  1 year ago
                                                  • The Selling Concept is a business philosophy that focuses on creating and delivering value to buyers through marketing and sales activities with the aim of achieving organizational goals. An organization can determine to follow the Selling Concept by conducting market research and analyzing customer needs, creating products and services that solve customer problems, implementing marketing and sales activities that are designed to attract and convert customers, providing excellent customer service, and continuously measuring and improving the effectiveness of the Selling Concept.
                                                  • Edward
                                                    Is macdonalds using selling concept?
                                                    1 year ago
                                                    • Yes, McDonald's is using the Selling Concept to promote and sell its products. The Selling Concept involves using different promotional strategies and activities to raise awareness of products, create demand for them, and ultimately drive sales. This includes using traditional and digital media to advertise products, offering customer loyalty programs, using promotional offers, creating special events, and engaging in direct selling activities.
                                                    • lodovica russo
                                                      Which company is success on the selling concept?
                                                      1 year ago
                                                      • Apple
                                                      • agatino
                                                        How does mcdonalds handle their selling concept?
                                                        1 year ago
                                                        • McDonald's has a multi-faceted approach to its selling concept. At the most basic level, McDonald's uses traditional advertising and promotions to increase brand awareness and drive sales. This includes television commercials, radio spots, print ads, and digital/social media campaigns. Additionally, McDonald's has developed its own loyalty program, known as MyMcCafe Rewards. Through this program, customers can earn rewards and discounts when they make purchases at McDonald's locations. Furthermore, McDonald's has developed a strong online presence, offering customers the ability to order online, find nutritional information, and access exclusive promotional offers. By leveraging its multiple selling channels, McDonald's has been able to successfully engage customers and drive sales.
                                                        • Crescenzo
                                                          Why macdonald carefully customizes its menu and service to local tastes and customs?
                                                          1 year ago
                                                          • MacDonald carefully customizes its menu and service to local tastes and customs in order to ensure that customers are satisfied with the food and services offered by their local franchise. By understanding local tastes and customs, MacDonald can tailor their menu to offer food that meets customers' expectations and preferences. In addition, localizing the MacDonald experience can help MacDonald appeal to local consumers and become a preferred destination for their meals. Localizing the menu and service can also help MacDonald stand out from the competition and attract new customers.
                                                          • Rita
                                                            Where Is Worlds Biggest McDonalds?
                                                            1 year ago
                                                            • The world's largest McDonald's is located in Orlando, Florida, USA. It is over 19,000 square feet and offers seating for over 700 people.
                                                            • karis
                                                              Which companies are follow selling concept?
                                                              1 year ago
                                                              1. Walmart
                                                              2. Target
                                                              3. Amazon
                                                              4. Best Buy
                                                              5. Home Depot
                                                              6. Lowe's
                                                              7. Sears
                                                              8. JCPenney
                                                              9. Macy's
                                                              10. Kohl's
                                                              • Chester
                                                                Why follow the selling concept by any organization?
                                                                1 year ago
                                                                1. To Increase Revenue and Profits: Following the selling concept enables the organization to bring more money in by increasing the sales. This helps to increase the organizations profits and revenues.
                                                                2. Increase Customer Satisfaction: Following the selling concept also helps to increase customer satisfaction by providing them with products and services that they desire.
                                                                3. Improve Brand Awareness and Image: Following the selling concept makes the organization's brand more visible in the market. This increases the organizations' brand awareness and image by making customers aware of the organization's products and services.
                                                                4. Increase Market Share: By following the selling concept, organizations can increase their market share and stay competitive in the market.
                                                                5. Generate Positive Word of Mouth: Following the selling concept helps to generate positive word of mouth. This helps to draw more customers to the organization.
                                                                • LONGO
                                                                  Why company follow the selling concept?
                                                                  1 year ago
                                                                  • The selling concept is a business philosophy that focuses on creating sales by convincing customers that they want or need a company's products or services. Companies that follow the selling concept place a strong emphasis on the powers of persuasion, salesmanship, and promotional activities to sell products. The selling concept takes an aggressive approach in order to push a product or service, rather than focusing on customer needs and wants. Companies use the selling concept when they believe that there is a limited demand for a product or service. The selling concept allows companies to reach out to potential buyers, inform them of the product, and convince them to purchase it.
                                                                  • Stefano
                                                                    How mcdonald applies the marketing concepts?
                                                                    1 year ago
                                                                    • McDonald’s applies the marketing concept in the following ways:
                                                                    1. Researching the Market: McDonald’s invests heavily in market research to ensure they are providing their customers with products they want. They continuously review customer feedback to find out what they might be missing and what they can do to improve their offerings.
                                                                    2. Product Development: With their research, McDonald’s is able to develop new products that cater to their customer’s desires. This allows them to stay ahead of the competition and develop menu items that stand out from the other fast-food restaurants.
                                                                    3. Promotion: McDonald’s engages in multiple marketing strategies to promote their products. From television commercials to in-store promotions, McDonald’s ensures their customers are always aware of their latest offerings.
                                                                    4. Pricing: Pricing is an essential part of McDonald’s marketing strategy. Through careful research, they have determined the optimal price points for their menu items, creating value in the eyes of the consumer.
                                                                    5. Distribution: McDonald’s has an effective distribution strategy, making sure their products are always available in locations convenient to their customers. They also have a robust delivery system, making it even easier for customers to access their products.