Personal Selling

The promotional method that involves direct communication between the salesperson and the customer is known as personal selling.

The market strategy that uses advertising, personal selling, or publicity methods is a promotion strategy.

The promotion mix element that involves prospecting, presenting, closing, and followup is personal selling. Personal selling is the one-to-one interaction between salespeople and customers to promote and sell a company's products or services. It involves numerous activities including prospecting, presenting, closing, and follow-up.

Advertising is a form of marketing that involves the public announcement or promotion of a product, a service or an idea through various media, such as television, radio, print, billboards and the internet. Advertising is a non-personal, one-way communication from the company to the customer. Personal selling is a form of marketing that involves direct communication between the seller and the potential customer. Personal selling takes place between the seller and the potential customer in a face-to-face setting or through other forms of direct communication such as telephone calls, emails and text messages. Personal selling is also known as "direct selling" as it builds a direct relationship between the seller and the potential customer.

Personal selling is a form of marketing communication that involves face-to-face, personalized interactions between a salesperson and a customer. It involves the salesperson presenting products or services to a customer based on their needs and wants. The purpose of personal selling is to build relationships with customers and persuading them to make a purchase. Personal selling involves activities such as product demonstrations, customer service, in-store promotion, upselling and cross-selling. The main goal of personal selling is to build long-term relationships with customers that result in repeat business.

1. Building relationships: Personal selling is great for establishing and building relationships with customers, and this is important for building loyalty and trust.
2. Understanding consumer needs: Personal selling allows you to get to know customers on a more personal level, which gives you an insight into their needs and preferences.
3. Crafting persuasive presentations: Personal selling builds on your understanding of the customer, allowing you to craft persuasive presentations that are tailored to their needs.
4. Providing education: Through personal selling, you can provide customers with detailed product information and education to help them make the right choice.
5. Developing effective promotions: Personal selling also enables you to develop effective promotional strategies by gaining an understanding of the customer's needs.

Personal selling can be used in awareness programs by engaging people in conversations about the topic, providing them with information and resources, and encouraging them to take action. For example, in a community awareness program about climate change, a personal seller could have conversations with people about its cause and effects, educate them about measures they can take to reduce their carbon footprint, and encourage them to talk to others about climate change.

Personal selling is a key component of integrated marketing communications (IMC). It is an interactive process between a salesperson and a customer in a face-to-face conversation that helps the customer learn more about a product or service. Personal selling is not only used to sell products, but also to build relationships with customers. When used as part of an IMC strategy, it is used to interact with prospects and customers, create a positive brand perception, and generate repeat business. Personal selling allows salespeople to use their expertise to demonstrate the value of a product or service and make specific tailored recommendations to meet customer needs. It also establishes trust with customers, which can help create long-term relationships with them.

Personal selling is the most effective form of marketing communication because it allows companies to have a direct communicative channel with customers. This provides the opportunity to establish a personal relationship with customers, build trust and loyalty, exchange information, and address customer needs and concerns more efficiently than other forms of marketing communication. Additionally, personal selling allows companies to better assess customer preferences and tailor sales strategies to meet individual customer needs.

Personal selling is most often associated with face-to-face communication, telephone, email, direct mail, and online chat.

Yes, communication can be an important part of personal selling activities. Personal selling involves communicating with potential and existing customers to build relationships, educate them about products and services, listen to their needs, negotiate terms and close sales. Effective communication is a key component of successful personal selling activities.

Personal selling plays a key role in the marketing process by helping to drive sales and create customer relationships. It helps to create awareness of products and services, establish relationships with potential customers, generate leads, close deals, and build customer loyalty. Through personal selling, businesses can provide customers with personalized advice and recommendations, demonstrate how products or services can solve their problem, and create an emotional connection with them. Additionally, personal selling can help build relationships with potential customers, ensuring that customers come back for future purchases.

Personal selling in international markets can differ in a few ways. First, it is generally more expensive as there are additional costs associated with international travel and accommodations. Second, the salesperson must be familiar with local customs and cultural differences in order to be successful when selling in international markets. Third, language can be a barrier; the salesperson must be able to communicate effectively in the language of the target market. They must also understand the local regulations and laws that may affect the sale of the product. Finally, finding qualified sales personnel who are familiar with international markets can be challenging.

Personal selling can contribute to the marketing effort by helping to create relationships with potential customers, increasing brand awareness, and increasing sales. Personal selling involves face-to-face communication with a potential customer and allows the seller to answer questions, explain the benefits of the product or service, and demonstrate how it meets the customer’s needs. This direct communication helps build trust and encourages repeat business. Additionally, personal selling allows sales staff to tailor the sales pitch to each individual customer, thereby increasing the chances of a successful sale. Finally, personal selling can be used to cross-sell and up-sell additional products or services, thereby increasing revenue.

Communication models in personal selling are important because they provide the structure and framework for a salesperson to have an effective conversation with a customer. This model allows salespeople to be more effective because it outlines the different steps of the sales process and develops techniques that help salespeople to better understand the customer's needs and interests. Additionally, communication models in personal selling help salespeople to create more engaging conversations and more effective presentations. By following a model, salespeople can ensure that they are taking the right steps to build relationships, convince prospects, and close sales.

Nonpersonal selling differs from personal selling in that it does not involve a salesperson interacting directly with a customer. Instead, nonpersonal selling relies on media advertising, promotions, and other techniques to reach out to a wider audience. Nonpersonal selling can be used to create awareness and educate potential customers about a product or service, build brand loyalty, and encourage customers to purchase. It is a more cost-effective approach than personal selling and can reach a much larger audience.

1. Create flyers and pamphlets that highlight the benefits of the chocolate and the unique features it has.
2. Visit local businesses, conferences, events, and other gatherings to showcase the product and explain its features to potential buyers.
3. Make direct contact with potential customers by using door-to-door visits and cold call phone calls.
4. Network and build relationships with potential customers as well as industry influencers.
5. Offer samples or discounts to potential customers as an incentive to try the product.
6. Use social media to create awareness for the product and engage with potential customers.
7. Hold in-store tastings and demonstrations to show customers the product and explain its features.
8. Utilize online video and video tutorials to demonstrate the product and its features.
9. Participate in industry related events like trade shows and exhibitions to showcase the product and interact with customers.
10. Reach out to local media outlets like radio and TV stations to promote the product.

Personnel selling can be incorporated into the IMC mix by training sales personnel to use various communication methods to promote products and services. This could include using email campaigns, in-person presentations, online webinars, promotional events, and social media content. By giving sales personnel the tools to effectively engage with customers, businesses can increase brand awareness and build relationships with potential customers. Additionally, businesses can use sales personnel to monitor customer feedback, gather insights, and provide direct feedback to customers. This can help the business continually optimize its messaging and offerings to enhance the overall customer experience.

Personal selling is a powerful tool that can be used to create more awareness of a product. Through personal selling, sales representatives can use their communication skills to educate potential customers about the product and its features, thereby creating greater awareness of the product. This can be done through face-to-face meetings, tele-marketing, or presentations to potential customers. Sales representatives can also share product stories, customer testimonials, and even product demonstrations to help customers gain a better understanding of the product. Additionally, personal selling can also be used to create a database of customer information that can be utilized for future product campaigns.

Personal selling plays an important role in the marketplace by helping businesses to build valuable relationships with their customers, create brand loyalty, and increase sales. It enables companies to gain valuable insights into consumer behavior, allowing them to tailor their marketing strategies and product offerings accordingly. Personal selling also allows companies to better understand their customers and develop strategies for meeting their needs. It also helps to increase customer satisfaction by providing individualized attention, advice, and service.

Personal selling is a key part of integrated marketing communications (IMC). It is used to create a direct relationship between the seller and the buyer, allowing for an in-depth exchange of information and feedback. Personal selling is part of IMC by building relationships and providing personalized service, as well as providing insight into customers’ needs, wants, and behaviors. It helps to increase brand loyalty and create a positive image of the company. It can be used to communicate promotions, new products, and special offers that help to attract new customers and build relationships with existing ones. Personal selling is also beneficial in fostering strong relationships with industry partners, building trust with the customer and ultimately increasing sales.

1. Identify audience: First, you need to determine who you will be selling to. Think about the age, gender, and financial status of your customers, and formulate a target market.
2. Research competitors: Knowing what other companies are offering will help you decide how to differentiate your product.
3. Choose a sales channel: There are many ways to reach potential customers. You can sell directly to them, through a website, at a trade show, through a retailer, or through online stores and platforms.
4. Create promotional materials: To create an effective sales pitch, you need to create promotional materials like product brochures, flyers, and other materials that will make potential customers aware of your product.
5. Make the sale: Once you’ve identified customers, researched the competition, chosen a sales channel and created promotional materials, it’s time to make the sale. You should use a persuasive but non-aggressive sales pitch and pay attention to the needs and wants of potential customers.
6. Follow up: After the sale, make sure to thank customers for their business, and follow up with them to see if they’re satisfied with their purchase. This will help to build a strong customer base and maintain loyalty.

Honeywell has a dedicated sales team that is responsible for its personal selling. This team contacts potential customers, identifies their needs and objectives, and offers tailored solutions and products to meet those needs. They provide product demonstrations, free samples and other promotional activities to help generate sales. The sales team also visits clients’ offices and works with them to identify the best possible solutions. They also establish long-term relationships with customers and provide ongoing support to ensure customer loyalty.

Honeywell Industries uses integrated marketing communications (IMC) to promote its products and services through a combination of traditional and digital marketing channels. These channels may include direct mail, email, web, television, radio, event sponsorship, and print media. Through IMC, Honeywell can create a consistent brand message that is communicated in multiple ways, ensuring that potential customers are exposed to the brand in a consistent manner. The company also uses targeted marketing campaigns to reach specific audiences, allowing them to more effectively reach their desired demographic. Additionally, IMC allows Honeywell to track and measure the success of their marketing efforts by accurately tracking the effectiveness of specific campaigns.

Personal selling is an important tool for marketing sports in South Africa. Personal selling allows for a salesperson to build a relationship with a potential customer and provide them with personalized product and service information. This can be especially important when trying to promote and market a particular sport or sporting event. Personal selling can be used to explain the benefits and features of a particular sport or event, as well as the competitive advantage it offers over its competitors. Additionally, salespeople can use personal selling to showcase the emotional and financial benefits of engaging with a particular sport or event. By using professional sales techniques, salespeople can make attractive offers, discuss the consumer’s needs, and emphasize the unique qualities of the product or service. Personal selling can also be used to build relationships with local organizations, such as schools and community groups, to promote sport in South Africa.

Face to face communication can be an effective way to do personal selling. When engaging in personal selling through face to face communication, it is important to be personable, friendly, and professional. This means making a strong connection with the customer, understanding the customer’s needs, and providing solutions that are tailored to their needs. In face to face communication, it is important to listen carefully and adapt to the customer’s responses. Additionally, it is important to maintain eye contact and use body language to convey interest and enthusiasm. Finally, be sure to follow up with the customer after the conversation to ensure they are satisfied with the product or service.

1. Establish rapport: Establishing rapport is essential in face-to-face personal selling. Greet the customer warmly and professionally, make small talk, and find common ground that can be used to build a connection. This helps to create a positive tone for the conversation.
2. Ask questions: Effective questioning is one of the fundamental principles of successful personal selling. By asking the right questions, salespeople can gain valuable information about their customer, such as their needs and wants, preferences, and budget.
3. Listen: Active listening is key in face-to-face personal selling. Make sure that you are taking the time to truly listen to your customer and understand their point of view and what they are looking for in a product.
4. Demonstrate: Once you have a better understanding of your customer’s needs, use physical demonstration to show how your product can meet their needs. A physical demonstration can help to close the sale faster.
5. Close the sale: Once you have presented the product and demonstrated how it can meet the customer’s needs, it’s time to close the sale. Talk about the options available and make sure to ask for the sale directly.

One way a company can advertise personal selling through face to face interactions is by participating in trade shows and conferences, visiting potential customers in person, and engaging in face-to-face networking opportunities. Companies can also leverage their existing customer base by offering personalized sales presentations, hosting informational seminars, and holding customer appreciation events. Additionally, businesses can promote their services through cold calls to potential leads, door-to-door sales, and engaging in sales pitches at corporate events.

Personal selling is different from other forms of marketing communication in that it is a direct, face-to-face form of communication. It involves a direct conversation with a customer to persuade them to purchase a product or service. Personal selling is more personal than other forms of marketing communication, as it allows the sales person to build a relationship and understanding of the customer’s needs, goals, and individual preferences. Personal selling also allows the salesperson to tailor their message to the specific customer and offer them unique solutions or benefits that are unique to the product or service.

1. Identify potential customers: Research potential customers who may be interested in buying your product or service. Utilize business databases and customer profiles to create target customer lists.
2. Prepare marketing materials: Create marketing materials such as brochures and sales presentations that explain the value and benefits of your product or service.
3. Develop a sales strategy: Establish a plan of action that outlines who, what, when, where, why, and how the sales effort will be conducted.
4. Reach out to customers: Utilize both personal and digital methods of communication to reach out to potential customers.
5. Establish relationships: Establish rapport with potential customers by using relationship-building strategies, such as developing a personalized message, sending follow-up emails, and offering incentives.
6. Follow-up: Follow up with customers to ensure they are satisfied with the product or service. Respond quickly and courteously to customer concerns.
7. Track results: Track the results of your sales efforts to determine their effectiveness and make improvements if needed.

Personal selling is an important element of integrated marketing communication (IMC). It involves sales representatives presenting products and services to potential customers and working to close sales. Personal selling typically involves face-to-face meetings, phone calls, and other forms of communication to build relationships with customers and address their questions or concerns about products or services. Personal selling allows a business to better understand the needs of its customers, customize their strategy accordingly, and strengthen their bond with the customer. As such, it can be an effective way to increase brand loyalty, generate leads, and close sales. It can also be used to upsell customers on additional services or products and to promote customer retention.

Sports marketers typically use personal selling when they are trying to sell tickets or other services to a specific customer. They may also use personal selling when trying to sign new sponsors or attract new investors. Finally, personal selling may be used when trying to attract new partners or to pitch new products.

Personnel selling helps to facilitate a successful integrated marketing communications (IMC) strategy by creating a personalized connection between the company and the consumer. This helps to build trust in the brand and encourages repeat customers. With personnel selling, a company can also provide a more attentive and tailored approach to consumer needs and preferences. Additionally, personnel selling can help to create awareness of the company and its products and services through word-of-mouth marketing and referral programs.

Personal selling plays a crucial role in business-to-business (B2B) marketing by facilitating direct communication and building strong relationships between the selling organization and its customers. Here are some key roles of personal selling in B2B marketing:

1. Building Relationships: Personal selling allows sales professionals to establish and nurture relationships with customers. This interaction helps to understand customer needs, address concerns, and provide customized solutions. Strong relationships often lead to increased customer loyalty and repeat business.
2. Providing Product Knowledge: Personal selling enables the salesperson to provide in-depth product information to potential buyers. They can highlight the features, advantages, and benefits of the product or service, demonstrating how it meets the customer's specific requirements.
3. Offering Customized Solutions: B2B markets often involve complex purchases and unique customer demands. Personal selling allows for a tailored approach, where sales professionals can address the specific needs of individual customers and propose customized solutions accordingly.
4. Negotiating and Closing Deals: Personal selling provides the opportunity for real-time negotiation. Sales professionals can address objections, clarify doubts, and negotiate terms and pricing. They can also guide customers through the decision-making process and close deals effectively.
5. Providing After-sales Support: Personal selling doesn't end with the sale but extends to after-sales support. Sales professionals can ensure that customers are satisfied with their purchase, assist with installation or implementation, and provide ongoing support and maintenance services.
6. Gathering Market Intelligence: Through personal selling, salespeople can gather valuable insights into the market, competitor activities, and customer preferences. These insights can be crucial for developing effective marketing strategies and refining product offerings.
7. Enhancing Customer Satisfaction: Personal selling enables sales professionals to address customer concerns promptly, provide timely responses, and resolve issues effectively. This leads to higher customer satisfaction levels, which, in turn, result in customer retention and positive word-of-mouth referrals.
Overall, personal selling in B
8. 2B marketing provides a personalized and interactive approach to establish strong relationships, address customer needs, negotiate deals, and provide ongoing support. It helps businesses to understand, influence, and serve their customers effectively, leading to increased sales and long-term success.

The buyer and seller should communicate with each other to ensure a successful business transaction. This communication should include: -The exchange of information regarding the product or services to be sold -Discuss payment options and payment terms -Discuss deadlines and delivery parameters -Agree upon any legal responsibilities or obligations -Establish clear expectations of each party's role in the transaction -Be clear on the return/refund policy -Discuss any customer service expectations -Discuss any potential disputes or disagreements that may arise -Inquire about the buyer or seller's legal or financial standing -Discuss marketing and promotional opportunities -Discuss the best practices of communication during the transaction

Marketers use personal selling in marketing their product by meeting with potential customers face-to-face to build relationships, educate customers about their product, answer questions, and demonstrate how their product can better meet the customer’s needs. Personal selling also helps marketers to gather customer feedback, uncover more opportunities and generate more leads. In addition, personal selling helps marketers in developing and strengthening customer relationships, building customer loyalty and providing customer support. Ultimately, personal selling enables marketers to increase sales and overall revenue.

Apple uses personal selling in a variety of ways. They use sales representatives to meet with customers and present Apple products, going over features and other benefits. They also use sales teams to visit businesses or organizations to present solutions that involve Apple products, and demonstrate how they can improve operations and productivity. Apple also uses personal selling to promote new product launches, and to find out what their customers need and what they would like to see in future products.

Personal selling is essential for businesses to promote their products in order to generate sales. Personal selling involves a direct contact with the customer, which gives the seller the opportunity to understand customers’ needs and tailor their services accordingly. This helps businesses to build trust and loyalty with their customers, which often leads to repeated business. Personal selling also allows businesses to explain how their product is better than their competitors. In addition, personal selling allows businesses to generate leads and develop relationships with potential customers.

Personal selling is a powerful tool within an integrated marketing communications (IMC) programme. It allows professionals to interact directly with potential customers, better understand their needs and interests, and respond to their questions and concerns. For example, salespeople can explain complex products and services, recommend appropriate solutions, and address customer objections. Personal selling can also be used to create and maintain relationships with customers and to encourage loyalty. Furthermore, personal selling is an effective way to collect market research, test new products and services, and measure customer satisfaction. As a result, personal selling can help create a positive brand image and build customer relationships, and in turn, contribute significantly to an effective IMC effort.

Personal selling is often more effective than advertising for business markets because of the complexity of the product or service being sold. Business markets often involve large-dollar purchases that require more in-depth understanding of the product and its capabilities. In this case, personal selling allows the salesperson to provide customized solutions and answer customers’ questions in order to win the sale. Additionally, face-to-face personal selling allows the salesperson and customer to develop a relationship, which can be essential for repeat business and for selling more complex products or services.

Marketers use personal selling and advertising together to create an effective marketing strategy. Personal selling is the direct communication between a buyer and a seller while advertising is typically a one-way communication of a message to a targeted audience. Personal selling allows marketers to have a more direct and personal interaction with potential customers, allowing them to build relationships and establish trust. Advertising helps raise awareness of products or services, create a positive perception, and keep the brand at the forefront of customers’ minds. When used in combination, these two marketing strategies can create a powerful synergy that can help drive sales, create brand loyalty and increase customer satisfaction.

Sales promotion and personal selling are two important strategies that help companies increase sales, build brand loyalty, and develop greater customer engagement. Sales promotion is a strategy used to motivate people to buy a product or service. It can involve discounts, coupons, rebates, and other incentives. Personal selling involves more of a face-to-face approach, often involving salespeople visiting prospective customers and pitching a product. Personal selling is effective in building relationships with customers and helping them understand the benefits of the product or service being offered. Companies use sales promotion and personal selling because these methods provide a way to reach potential customers and show them the value of their product or service.

Personal selling is a type of marketing communication in which a salesperson uses face-to-face communication to convince potential customers to purchase a product or service. It is one of the oldest methods of marketing and is still used today as an important part of a company’s overall marketing strategy. Through personal selling, salespeople can build relationships with customers, provide advice and assistance, and convince customers of the value of their product or service.

Personal selling is the process of directly communicating with potential customers, making product presentations, and fostering relationships with customers with the goal of making sales. It is a form of marketing that focuses on building relationships with customers to create customer loyalty and to increase sales. The elements of personal selling include:

1. Prospecting and Qualifying: Identifying potential customers and determining whether they are a good fit for the product or service being sold.
2. Product Knowledge: Having a detailed understanding of a product or service, as well as being able to explain its features and benefits to potential customers.
3. Presentation and Demonstration: Developing effective presentations and product demonstrations to showcase the benefits of a product or service.
4. Relationship Building: Developing and maintaining positive relationships with customers to increase customer loyalty and to build customer relationships.
5. Needs Analysis: Understanding a customer’s needs and requirements in order to make appropriate product recommendations.
6. Objection Handling: Answering customers’ questions and addressing their concerns to help close sales.
7. Closing Sales: Negotiating terms and securing customer commitments in order to make sales.

Personal selling can be combined with other IMC tools in a number of ways to promote a product or service:

1. Use social media to promote events or sales that allow personal selling. By using social media to draw attention to these events, more people are likely to attend and engage in personal sales.
2. Use digital advertising to highlight the benefits of a personal sales experience. This could be done through email campaigns, banner ads, and other online marketing methods.
3. Combine personal selling with in-store promotions to maximize the customer experience and drive more sales.
4. Utilize direct mail campaigns to reach potential customers and let them know about any upcoming events or sales featuring personal selling.
5. Leverage print advertising to showcase the benefits of in-person sales.
Overall, incorporating personal selling into your IMC mix is a great way to build relationships with customers, provide an engaging experience, and promote your product or service.

Personal selling combines elements in IMC by providing a direct and personal approach to consumer engagement. It allows for the direct communication of information about a product or service that is tailored to the needs of a specific audience. It also provides an opportunity for customers to ask questions and build a more trusting relationship with the company and its representatives. Furthermore, personal selling can be used to build brand awareness and reinforce messaging and brand values through one-on-one interaction with potential customers.

1. Business Customers: Organizations and businesses that require specialized goods or services.
2. Retail Customers: Consumers who purchase goods or services for their own personal use.
3. Corporate Customers: Large companies that purchase goods or services for the purpose of resale or use in their own operations.
4. Government Customers: Government entities that need goods or services for their operations.
5. Institutional Customers: Organizations such as hospitals, universities, non-profits, and other institutions that require specialized goods or services.

1. Developing a Robust Online Presence: Companies can use the internet to create an online presence that allows them to showcase their products, services, and brand. This can include creating a website with detailed product information and promotional content, as well as launching social media campaigns that reach target audiences with personalized messages.
2. Enhancing Lead Generation and Prospecting: The internet can be used to reach target audiences through search engine optimization, email marketing campaigns, blog posts, and other digital marketing strategies. By optimizing content around keywords related to their products and services, companies can maximize the visibility of their offerings while connecting with potential customers.
3. Connecting with Existing Customers: Companies can take advantage of the internet to stay in touch with existing customers and nurture leads into conversions. This can include using targeted email campaigns, webinars, and other tactics to keep customers informed and engage with them on an ongoing basis.
4. Leveraging Online Tools for Sales: Companies can use the internet for sales-related activities such as contract management, customer relationship management, and sales force automation. By optimizing online processes and equipping sales teams with the right tools, companies can streamline their sales process and increase efficiency.

Yes, Revlon does use personal selling for its marketing activities. Revlon employs a large team of sales representatives worldwide to reach out to stores and target customers. The company also works with beauty advisors who are dedicated to helping people choose the right Revlon products. Additionally, Revlon works directly with customers through events such as beauty trade shows, product demonstrations, and special promotions.

Personal selling is one of the most effective forms of marketing as it allows companies to build relationships with customers, tailor their message to the customer's individual needs and gain direct feedback. This is especially the case when selling expensive or complex products that involve a substantial investment or a high degree of risk. When executed effectively, personal selling can help to drive sales and increase customer loyalty. Personal selling also allows companies to maintain more competitive prices as they can focus on targeting customers willing to pay higher prices and use their sales skills to close the deal.

Sales promotion is often used during personal selling to encourage customers to purchase a product or service. It does this by providing a short-term incentive, such as discounts or free gifts, to motivate people to make a purchase more quickly. Sales promotion can also be used to increase brand awareness and loyalty, by providing incentives for repeat purchases or referrals. Ultimately, the purpose of sales promotion is to help a business increase sales and profits.

1. Focus Groups
2. Tradeshows
3. Networking Events
4. Seminars
5. Conferences
6. Sampling Events
7. Retail Outlets
8. Cold Calling
9. Mystery Shopping
10. Guerrilla Marketing

Personal selling in international marketing communication is the process of interacting with potential customers or clients to promote and negotiate the sale of a product or service. It involves presenting and demonstrating products or services to customers, informing them of the products' features and benefits, answering any questions that arise, and suggesting ways for them to use the product or service. Personal selling can also include additional activities such as providing customer service and sales support, responding to customer requests, and negotiating price and delivery terms.

Personal selling effort should be related to marketing in that the sales team should be well informed of the company's marketing strategy and plans. Sales should use communication tactics that support the company's goals, as well as its brand image, pricing, and message. It is also important to take into consideration that the sales team should be able to identify and understand customer needs and then present the company in a way that meets those needs. By doing this, the sales team can help to further establish the company's brand and create customer loyalty.