Combining Personal Selling with Other Promotional Tools

Last Updated on Mon, 26 Dec 2022 | Marketing Communications

Like the other program elements, personal selling is usually one component of the integrated marketing communications program. Rarely, if ever, is it used alone. Rather, this promotional tool both supports and is supported by other program elements.

Exhibit 18-4 Gateway's IMC campaign informs customers that Gateway is in the business-to-business market

Exhibit 18-4 Gateway's IMC campaign informs customers that Gateway is in the business-to-business market

Continue reading here: Combining Personal Selling and Advertising

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Readers' Questions

  • Mark
    Why do u need to combine personal selling with advertising?
    1 year ago
    • Combining personal selling with advertising can help companies maximize their marketing ROI by creating a synergy between the two media that can drive leads and sales. Advertising can disseminate the message to a wider audience, while personal selling can target leads in a more personal way. Having both advertising and personal selling also allows for a more comprehensive and tailored approach to marketing that can be customized to reach different audiences.