Try these examples using variations of the keyword shoe

Last Updated on Mon, 18 Apr 2016 | Affiliate Marketing

Yahoo example using the keyword "shoe": http://search.yahoo.com/search?ei=UTF-8&fr=sfp&p=shoe

Yahoo example using the keyword "shoes": http://search.yahoo.com/search?ei=UTF-8&fr=sfp&p=shoes

Notice that the paid search results are the same for both "shoe", and "shoes", but the natural search listings changed.

Google example using the keyword "shoe":

http://www.google.com/search?hl=en&q=shoe&btnG=Google+Search Google example using the keyword "shoes":

http://www.google.com/search?hl=en&q=shoes&btnG=Google+Search

Notice that both the paid and natural search listings changed for "shoe" and "shoes".

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