Update To Update

In early 2004, the U.S. Postal Service is scheduled to make Move Update savings possible for standard (bulk) and periodical mailings. The savings are so large that they are subject to audit, and you will need compliance records to make your discount audit-safe! Check this with your post office's direct marketing expert and keep up-to-date in periodicals such as DM News. Large-volume mailers can contact Bob Swick at [email protected], for a no-cost Power Point presentation on the Move Update and Compliance issue. It's the closest thing to free money you're likely to find.

7. Merge/purge and other list control. A way of eliminating duplicate addressing when using more than one list, merge/purge is a computerized system that can save you money on postage and on mountains of printed material. They cannot be provided economically—if at all— from nondigital sources. Before any of these operations are specified, give your DMPC a contact at the location of each list source and let them determine what is possible. You must decide what is practical.

Was this article helpful?