Use a work order to organize your thoughts
The idea of the work order is a throw back to my construction days. Every time I wanted to hire a plumber, carpenter or any type of tradesman, I would prepare a work order for them that clearly outlined the scope of the work and my expectations.
I found this process still works well for me, whether I am planning on writing the content myself, or hiring a writer, -because it forces me to carefully organize my thoughts and ideas and really think-through exactly what I want for the site.
As I develop the work order, I also make note of any ideas that come to mind for additional content that I may want to add to the site.
Sample Work Order
Home Page
Notes to Writer: (600+ words) I would like the home page to summarize what the visitor will find on this site. I would like a powerful and compelling headline that will draw the visitor into the site.
I would like this page (and the general feel for the overall site) to "talk" about the atmosphere of a backyard barbecue - good friends, family, mouthwatering food, healthy cooking, outdoors and fresh air painting for the reader the vision of having a new barbecue in their back yard.
I would also like you to discuss the advantages of shopping online, the benefits of having the new barbecue show-up right at their front door, and how they won't have to search the stores for the right barbecue and then load it in the car, only to have to unload it again once home.
I would also like to talk about the selection available at TheGrillSuperStore and how it far surpasses the number of units available at any local store. And, how they can compare the latest and greatest models all at once, and from the comfort of their home.
In other words, I would like you to sell the concept of purchasing a grill or smoker on the Internet vs. buying one in the store.
I'd also like you to address those would-be shoppers who maybe a little nervous about using their credit card online, - so I'll make sure they know about the site's safe and secure shopping, - and the 100% satisfaction guarantee, no-hassle return guarantee.
I would like you to probe the reader to see if they are you looking for a Charcoal or Gas grill. Ask them if they have any features (cooking surface size, grates, burners, rotisserie, back or side burners, etc.) that are important to them? Ask them where are they planning to place the grill (deck, patio, or camping, beach - portable)? Ask them if they have a budget in mind with the following price ranges (Under $50, $50-$200, $200-$500, $500-$1000, $1000 and up)?
IMPORTANT NOTE: Keep in mind as well, that not all of the information provided above, does NOT need to be fully covered on the home page, but rather it can be included and addressed on the home and product pages as would be appropriate during the normal course of writing.
Also, during the normal course of writing the article, please get into the habit of referencing a few other pages on the site, by its Primary keyword where appropriate. This will help the visitor navigate to other pages, and will provide me with an opportunity to link to the pages using the appropriate keywords. For example, if you mention the keyword; barbecue accessories on the home page, I can hyperlink those keywords (I.e. barbecue accessories) directly to the accessories page.
Primary Keyword: gas BBQ grills
Tier-1 Keyword: charcoal barbecue grill
Keyword Variations: gas, charcoal, barbecue, barbecues, BBQ, BBQs, grill, grills, grilling
Tier-2 Keywords: barbecue accessories, barbecue grills, best gas grills, compare, designs, equipment, gifts, great, grill ware, heavy duty, high quality grills, manufacturer, natural gas, order online, outdoor cooking, outdoors, portable barbecues, propane, reviews, rotisserie, sale, sets, barbecue smokers, stainless steel barbecues, supplies
I would Like The Following Concepts Developed Into A Powerful Headline: 'Shopping online, charcoal or gas barbecue grill, save, better selection, to your door delivery', family, food and fun.'
Additional Research: http://www.thegrillsuperstore.com/
Product Page #1 (BBQ)
Primary Keyword: gas barbecue grills
Tier-1 Keyword: barbecue grill
Variations: gas, propane, natural gas, barbecues, barbecue, grill, grills, grilled
Tier-2 Keywords: accessories, barbecue, barbecues, BBQ, best gas grills, camp grills, charbroil gas grills, charcoal, compare, cover, covers, designs, equipment, gas, gifts, great, grillware, heavy duty, high quality grills, kits, manufacturer, natural gas, online, order, outdoor cooking, outdoors, portable barbecues, propane grills, reviews, rotisserie, sale, sets, smoker, smokers, stainless steel, supplies, supply, tools, utensils
Notes to Writer: In 300+ words, and in the spirit of the backyard barbecue theme, I would like you to expand the information on the most popular features and join in on the gas vs. charcoal debate. Please be creative. Keep it light
Research: I would like you to recommend TheGrillSuperStore.com who offers a large selection of gas and charcoal barbecues. Please refer to a couple of them on the link below, so that I can link directly to them from this article. At the bottom of the article, I would like a good call to action for the visitor to visit TheGrillSuperStore.com.
Charcoal Barbecue Grills: http://www.thegrillsuperstore.com/gas-grills/shop.cfm?N=122+12 4
Product Page #2 (Grills)
Primary Keyword: barbeque grills
Tier-1 Keyword: outdoor grills
Variations: barbeque, barbeques, BBQ, BBQs, grills, grill, grilling
Tier-2 Keywords: outdoor grill, heavy duty grills, camping, beach, hiking
Notes to Writer: In 300+ words, and in the spirit of the backyard barbecue theme, I would like you to discuss the two fuel choices (propane vs. natural gas), and will elaborate on the important features. At the bottom of the article, I would like a good call to action for the visitor to visit TheGrillSuperStore.com.
Research: I would like you to recommend TheGrillSuperStore.com who offers a large selection of gas and charcoal barbecues. Please refer to a couple of them on the link below, so that I can link directly to them from this article. At the bottom of the article, I would like a good call to action for the visitor to visit TheGrillSuperStore.com.
Gas Barbecue Grills:
http://www.thegrillsuperstore.com/gas-grills/shop.cfm?N=122+12 4
Charcoal Barbecue Grills:
http://www.thegrillsuperstore.com/charcoal-grills/shop.cfm?N=122+12 5
Product Page #3 (Smokers)
Primary Keyword: barbecue smokers
Tier-1 Keyword: BBQ smoker grills
Variations: barbecue, BBQ, smokers, smoker, grills, grill
Tier-2 Keywords: bbq smoker, BBQ smokers, outdoor barbecue smokers, buying, charcoal, designs, new, cooking outdoors, pit, site
Notes to Writer: In 300+ words, and in the spirit of the backyard barbecue theme, I would like to elaborate on the differences between a grill and a smoke.
Research: I would like you to recommend TheGrillSuperStore.com who offers a large selection of barbecue smokers. Please refer to a couple of them on the link below, so that I can link directly to them from this article. At the bottom of the article, I would like a good call to action for the visitor to visit TheGrillSuperStore.com.
Barbecue Smokers:
http://www.thegrillsuperstore.com/barbecue-smokers/shop.cfm?N=122+12 6
Product Page #4 (Portable)
Primary Keyword: portable gas barbecues
Tier-1 Keyword: portable gas grills
Variations: portable, transportable, easily carried, cartable, gas, propane, barbecues, barbecue, grills, grill
Tier-2 Keywords: portable gas grill, portable gas barbecue, portable charcoal grills, compact, convenient, easily carried, handy, light, lightweight
Notes to Writer: In 300+ words, I will talk about the various options for those looking for a portable BBQ and point out why they are so popular for tailgating parties, camping, picnics, etc.). At the bottom of the article, I would like a good call to action for the visitor to visit TheGrillSuperStore.com.
Research: I would like you to recommend TheGrillSuperStore.com who offers a large selection of portable units. Please refer to a few of the portable barbecues available on the link below, so that I can link directly to them from this article.
Portable Barbecues:
http://www.thegrillsuperstore.com/portable-grills/shop.cfm?N=122+691
Product Page #5 (Accessories)
Primary Keyword: barbecue accessories
Tier-1 Keyword: bbq grill tools
Variations: barbecues, barbecue, BBQs, BBQ, accessories, accessory, grills, grill, tools, kits, sets
Tier-2 Keywords: covers, sauces, cookware, thermometer, grate, warming rack, cookbooks, kebab sets, outdoor fan, grill set, kit, BBQ tool set, supplies, utensils
Notes to Writer: In 300+ words, I would like you to discuss the various types of BBQ tools, sauces and accessories that can make barbecuing even more enjoyable. Have fun with this page. Again, in doing so, please paint the picture of backyard fun. At the bottom of the article, I would like a good call to action for the visitor to visit TheGrillSuperStore.com.
Research: I would like you to recommend TheGrillSuperStore.com who offers a large selection of accessories. Please refer to a few of the various accessories available on the links below, so that I can link directly to them from this article.
Barbecue Accessories:
http://www.thegrillsuperstore.com/grill-accessories/shop.cfm?N=122+12 8
Barbecue Tools:
http://www.thegrillsuperstore.com/grill-tools/shop.cfm?N=122+690
Barbecue Sauces & Cookware:
http://www.thegrillsuperstore.com/sauces-&-cookware/shop.cfm?N=122+68 9
Product Page #6 (Plans)
Headline Ideas: How to build a barbecue, backyard, plans
Primary Keyword: barbecue plans
Tier-1 Keyword: barbecue grill plans
Variations: barbecue, barbecues, BBQ, BBQs, plans, plan, grills, grill
Tier-2 Keywords: plans to build a brick barbecue, barbecue pit plans, stone brick barbecue plans, plans build brick barbecue, build barbecue, bbq smoker plans, bbq plans, bbq grill plans, building, free, how, outdoor, pits
Notes to Writer: I would like this page to be written for the visitor, in approximately 300+ words, who maybe looking for plans, drawings, and blueprints so they can build a barbecue in their backyard. I would like you to talk directly to this guy (and gal) who is probably a bit of a handyman and wants to build his own custom backyard barbecue so he can entertain guests, family, etc. Obviously, he enjoys building things and probably takes great pride in his work. It is likely that he already has an idea in his mind about what he wants to build, but needs a bit of help here and is looking some plans he can compare and use to design and build his dream backyard barbecue.
Research: I would like you to research the various types of backyard barbecues (I.e. brick, island, pits), discuss the level of skill needed and anything else would be barbecue builders may wan to consider prior to beginning the project.
You may also want to reference this site and provide a link to this page:
http://doityourself.com/brick/buildbrickbarbe cue.htm
Important Clarification:
If you recall, tier-2 secondary keywords are simply a group of 15-20 additional keywords, which are kept in mind as you write your content. No attempt is made to fully or partially optimize them for the particular page you are writing. They are used editorially and included in the text, as they would naturally appear, instead of forcing their repeated occurrence, as you do when fully or partially optimizing the Primary and Tier-1 secondary keywords. If spiders detect them, - then all the better.
In Step #5, I discussed that in addition to carefully selecting tier-2 secondary keywords for each of the pages above from my keyword list, I also include any other keywords that I located during my research period.
I want to point this out to encourage you to search out additional keywords that you can add to each page that you create.
These additional tier-2 secondary keywords may include, but are not limited to, product model numbers, sizes, colors, shapes, textures, geographical locations, special features (I.e. lightweight, portable) etc.
Continue reading here: Join the affiliate program
Was this article helpful?
