Using You Tube

One of the most powerful ways to get your message across about your app is through a YouTube video. There are now more than 1 billion YouTube downloads of videos each day. This is because most people would rather watch something about your app than read about it. So, a video is a must when you are trying to market your iPhone/iPad apps. Your video should be posted on your product website and blog. It should also be used when contacting reviewers to attract their attention. Reviewers are so stretched for time that they would rather watch something than read about it. You can post a link to your app's video wherever you have an online presence.

Creating and posting your own YouTube video has never been easier. With a video camera and your app you can create a compelling video that will eventually be viewed thousands of times, perhaps millions of times if it catches on. We all probably know about the famous Will it Blend? videos posted on YouTube a few years ago. In one video segment the founder of Blendtec grinds up an iPhone (http://www.youtube.com/watch?v=qg1ckCkm8YI) in his blender! The video has had more than 8 million views and has created remarkable sales for this company. The video was catchy and provocative, something you need to think through carefully when you create yours. A screen capture of an iPhone app product video is shown in Figure 7.8.

Figure 7.8 YouTube videos can be incredibly powerful to help sell virtually any product, including your iPhone/ iPad apps.

Continue reading here: Do You Have What It Takes

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