What is the conversion rate for each Affiliate Program

Last Updated on Wed, 04 Oct 2023 | Commission Junction

This calculation is similar to the one above. The only difference is that we use the commission and traffic statistics gathered from the individual affiliate programs, instead of totals for the site.

Knowing how conversion rates compare between programs is useful when deciding how to direct your promotional efforts.

For example, if you discover that Program 'A' converts at 2% and Program 'B' converts at 2.5%, it might be time to spend more time and effort to promote Program 'A'.

Here is the formula:

Program Conversion Rate = Number of New Sales divided by Number of Unique Visitors Sent to Affiliate Site X 100.

For example, 375 (new sales) / 30,000 (unique visitors) X 100 = 1.25%

Continue reading here: Glossary of Terms

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Readers' Questions

  • belisarius
    What is a good conversion rate for affiliate marketing?
    4 months ago
    • The conversion rate in affiliate marketing can vary widely depending on factors such as the industry, product, target audience, and the effectiveness of the marketing campaigns. There is no predefined "good" conversion rate as it can range from 1% to 10% or even higher. It is essential to focus on optimizing the conversion rate by implementing effective marketing strategies, targeting the right audience, creating compelling content, and utilizing various tactics such as A/B testing, improving website design and user experience, and leveraging data and analytics. The aim should be to continually improve the conversion rate and strive for above-average results within your specific niche or market.