Your Facebook Marketing Objectives
Using Facebook, you want to accomplish several things. First, you want to be found by people who are interested in buying your iPhone/iPad app. Second, you want to connect with these potential customers and establish a relationship with them. You can use Facebook to create a business page for your app within a few minutes. You can start to build your page by going to www.facebook.com/pages/create.php and filling in the details, as shown in Figure 7.2.
- Figure 7.2 Facebook's main screen to create a business page for your iPhone/iPad app.
Once you have given your fan page a name, you can fill in a description of your app and add videos and photos of your app. Of course, one of the links you want to add to your site is a link to the app on the App Store. This is critical! You can get the URL to your app on the App Store by going directly to your app, highlighting your icon, and right-clicking with your mouse. You will see two options: Copy Link and Open Link. You can copy the link and then paste it into your fan page. An example of accessing your direct URL link is shown in Figure 7.3.
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Figure 7.3 Obtaining the direct web link for your app's URL on the App Store is done by going to your app on the store then clicking on the link and then right-clicking with your mouse.
Once you have completed all the details for your page, you can then invite your friends to become fans of your business (app) page. This will help you to initiate the viral marketing process for your app. When people join your Fan page, it's published in their news feed for all their friends to read, further helping the word to get out about your app. An example of the ever popular Pocket God app with its Facebook fan page is shown in Figure 7.4.
Facebook also offers advertising based on click through activity. You can create an ad for your app's page and target the ad to a very specific subset of people generating huge amounts of traffic to your page. Be careful though. Just like Google Adwords, you can set your own budget and spend lots of money on people clicking through. So, go slowly and see if the results generate sales of your app. It's one thing to get traffic to your site, but you need to convert them into buying customers too.
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Figure 7.4 The Pocket God iPhone App has many thousands of fans who read up on the latest buzz around this extremely successful app.
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Obviously there are entire books written on the subject of Facebook and how to utilize the power of this enormous social site. The important point to remember here is that you should consider using Facebook to help you market your iPhone/iPad apps because it's inexpensive and easy to get started. Just like your own product website, Facebook is another extension of the App Store for driving interest and buyers to your app. The more accessible your app is to your buying audience, the more apps you will sell.
Continue reading here: Do You Have What It Takes
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