Brainstorm 24 Invitation only events

Sometimes businesses put on 'unadvertised sales' and I think it's a terrific idea. It's an invitation only event. The only people who get to take part in such a sale are preferred customers - those who have a track record of buying a lot. They are informed by personal letter or even phone call. It's all part of a larger strategy to massage a customer list for more profits. By focusing on premium customers, businesses squeeze even more money and sales out of them by making them feel special, by offering them exclusive shopping privileges, and inviting them to sales events no one else gets to attend. By giving extra special attention to select customers, you build their loyalty and keep them coming back. They also spend more money than other customers. You can afford to put more time and resources into such customers because each may have the value of 10 or 20 'ordinary' customers. It's a truth of business that 80% of your business comes from 20% of your customers. With this in mind, it only makes sense to treat that highly valuable 20% like they are special to you - because they are!

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