Choose a Domain that is Short and Easy to Spell

When selecting a domain name you need to remember that many of your visitors will type your domain directly into their address bar to find your website. If you choose a domain that is too long, it may be prone to typos. If you choose a domain that is hard to spell, visitors may misspell the domain and never find your site.

As a general rule, you should never use more than 3 words in your domain name. If you have more than that it will be difficult for visitors to remember. If your domain has multiple words consider using hyphens to break apart words. This will make your domain name more readable when searchers see your domain in the search engines. Think about this example: searchengineexpert.com vs. search-engine-expert.com. Which domain appears more readable to you?

Try and choose a domain name that is phonetic. A domain name that is spelled how it sounds is less likely to be misspelled. You may also want to avoid commonly misspelled words that sound the same, but are spelled differently. For example: their/they're/there.

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