Clyde Skip M Creveling Editorial Advisor Product Development Systems Solutions Inc

Marketing Processes

Six Sigma for Marketing Processes Creveling, Hambleton, and McCarthy

Technical Processes

Design for Six Sigma in Technology and Product Development Creveling, Slutsky, and Antis

Tolerance Design Creveling

What Six Sigma has been and is becoming has stimulated an exciting, new body of knowledge. The old form of Six Sigma is all about finding and fixing problems using the ubiquitous DMAIC process. Cost savings and defect reduction are its goals. Financial returns from DMAIC projects occur at the bottom line of the financial ledger. Many would agree that the DMADV process was the next logical step in the evolution of Six Sigma methodologies when we need to design a new business process. The five step models have served us well, but it is time to look into the future.

The new form of Six Sigma uses tools, methods and best practices which introduces an approach to efficiently produce growth results within your company's existing business processes. It is not focused on reactive problemsolving, but rather on prevention of problems during the work you do to innovate, refresh and invigorate your business. Its financial return is at the top-line of the financial ledger. Its goalinnovation leading to growth.

Many are asking what is the future of Six Sigma? Has it run its course? Our experience tells us that Six Sigma is alive, evolving and expanding to meet new market demands. This is why we are introducing a new series of books that seeks to communicate a newly emerging branch of Six Sigma that focuses on creativity and new business growth. The Prentice Hall Six Sigma for Innovation and Growth Series contains books in two general process arenas: Marketing processes and Technical processes. The books in this series will span strategic, tactical, and operational process arenas to transcend the ongoing activities within a business. Product Portfolio Renewal and R&D are strategic processes; Product and Service Commercialization are tactical processes and Post-Launch Product Line Management, Sales, Customer Service and Support as well as Technical Production, Technical Service, and Support Engineering are operational processes. These processes would benefit from the rigor and discipline that Six Sigmaenhanced work produces.

Expect great things from this new series of books if you are looking for ideas on how to improve innovation and growth on a sustainable basis. They will take you to the next level of learning and doing through Six Sigma enablement within your organization. Classic Six Sigma is serving us well on the cost-side and we see only good news on the horizon through the evolution of Six Sigma for Innovation and Growth!

Clyde (Skip) M. Creveling, Editorial Advisor, Product Development Systems & Solutions Inc.

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