Combining Direct Marketing with Personal Selling Telemarketing

Last Updated on Wed, 01 Mar 2023 | Marketing Communications

and direct selling are two methods of personal selling (others will be discussed in Chapter 18). Nonprofit organizations like charities often use telemarketing to solicit funds. As you will see, for-profit companies are also using telemarketing with much greater frequency to screen and qualify prospects (which reduces selling costs) and to generate leads. Direct-mail pieces are often used to invite prospective customers to visit auto showrooms to test-drive new cars; the salesperson then assumes responsibility for the selling effort. The GM and BMW examples cited earlier in this text demonstrate effective use of this approach.

Continue reading here: Hw To Use Telemedia For Telemarketing

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Readers' Questions

  • anne
    Is telephone marketing direct marketing of personal selling?
    1 year ago
    • Telephone marketing: Telephone marketing involves calling potential customers directly to promote a product or service. It is one of the more direct methods of marketing and can be effective for reaching a wide geographic area quickly. Direct marketing: Direct marketing involves advertising or communicating directly with potential customers to promote a product or service. It can include direct mail, email, online ads, or targeted online ads. Personal selling: Personal selling involves a salesperson visiting potential customers to present and promote a product or service. The goal of personal selling is to build a relationship with potential customers, resulting in repeat sales.
    • Ranugad
      How direct marketing combines with personal selling?
      1 year ago
      • Direct marketing and personal selling both aim to generate sales, so when the two are combined, they can be highly effective. Direct marketing involves advertising and promotion of products through direct means, such as by mail, telephone, and email, while personal selling involves face-to-face encounters with customers to discuss their needs and promote the product or service. Combining the two strategies can help to build trust with customers and bring prospects closer to a purchase decision. For example, a company may use direct mail to inform potential customers of their products and services, then use personal selling to follow-up with those customers to answer their questions and discuss the benefits of making a purchase. With a combination of direct marketing and personal selling, companies can create an effective sales funnel that will help them to generate leads and convert prospects into customers.