Conversions
Tracking your Web site conversions enables you to identify and evaluate the success of your advertising and traffic generation efforts. A conversion identifies a specific action performed on your Web site, such as an e-commerce transaction or an e-mail submission.
A key factor in the setup of your Google AdWords account is the installation of conversion tracking code on your Web site. Conversion tracking allows Google to monitor what occurs on your Web site after an AdWords advertisement has been clicked by a potential customer, and to report back to you when a defined conversion occurs. When you enable conversion tracking, Google installs a cookie on the user's browser as soon as one of your ads is clicked. If the click results in a conversion, the Google cookie passes that information back to the AdWords interface and reports the transaction.
Ttack Conversions
Once Google's conversion tracking registers a conversion, the transaction is defined as a cost-per-action. Cost-per-action is the total amount spent divided by the number of conversions, and is reported at the campaign level. If you are generating conversions at a cost-per-action at or below your minimum return-on-investment, you are making money.
During the conversion confirmation process, regardless of whether the traction is e-commerce or lead generation, customers are notified that Google is tracking their information with an option to view the AdWords Privacy Policy. This notification appears only if the customer has reached your Web site through the AdWords system. The customer's personal information such as name, address, and credit card is not tracked or recorded. The Google cookie remains on customers' browsers for up to 30 days to ensure that customers who do not make a purchase immediately are still tracked if they decide to return to the Web site at a later date to complete their order.
1 Navigate to http://adwords.google. com and sign in to your AdWords account.
2 Click Conversion Tracking.
3 Click Start Tracking Conversions.
|
Campaign Management BEEE^MK |
\nalytici |
My Account | ||
|
AccwoLSDiws^iB) I C*imiwsl Bumtrwry1 iwihi i Cji Ad Creaiiw Markelp^ace Audio Ad L-brarv |
1KS |
-2 |
Conversion Tracking free!
"Google conversion harking hiiü taiwi heaven-sent. I should
Conversion Tracking free!
"Google conversion harking hiiü taiwi heaven-sent. I should
Vi'e like this toot a lot. we use it to process is quick, and along the way. you can customize the Feature to , --'hi your unique needs
Before you get started: L
• i nam mnm by l*rir«irtg our :.li:p bv ;.tri? itnnio (Hash) ;ind ;,i;t up guide <.pdf>
• Ycjii need to already have apprcwd arid minting AdWords ads. Also, you, nrsotnftoiM in your argani7atiari, must ha»» sccnts lo land be comfortable with editing) your website's HTML code.
Your tracking options;
• AdWptds campaign*. I rack ciyrwraioria loi you» existing AdWaids - Mnn AdWords campiW|ns Aftw .sotting up AdWords cnrwrwiiion trar
.king, stall tracking
.king, stall tracking conversions for online ad campaiyis you manage wa othef providers, such as Yahoo! Search Mialuiling (li»rnnity Qwitian) 1 las is c.illncl cross ctian
Stan I racking Conversions »
4 Select the appropriate conversion type.
5 Click Continue.
Sample pages where you could place conversion code
Heips online commerce sites track purchases and sales to determine „,Tr ■
. ,-rirtii I hunk y return on iiwrslmrnl |Hul)
Apprnpnatn fnr safes organiral inns Iracking hnw mjkny users requested follow-up calls fer mwe information fthjc thai siiyr.
"Thank you fer contacting us "
Heips online commerce sites track purchases and sales to determine „,Tr ■
. ,-rirtii I hunk y return on iiwrslmrnl |Hul)
Apprnpnatn fnr safes organiral inns Iracking hnw mjkny users requested follow-up calls fer mwe information fthjc thai siiyr.
"Thank you fer contacting us "
|
Signup Designed for sites interested in tracking sign-up str Sutmciijitinn!! ut nownleStwii |
"Yam subsciiplicin liai; been pfocesriiid " | |
|
pi Views of o key page | ||
|
Hi-lps silm; liatk linw riuiny [iriuv; teimr: hmu lunih |
Key [l'iijii un yutit m?lkiln | |
|
page that's important to your business | ||
|
Other |
Place code wtwrever you Ske |
The Conversion Tracking Setup page appears.
6 Place the resulting code on your receipt page to begin tracking conversions.
Continue reading here: An Introduction to Quality Score Optimization
Was this article helpful?
