Direct Marketing Methods

Direct magazine's 2002 analysis shows 19 methods to persuade or sell your prospects and customers through direct marketing. Though not all are in this chapter, they all are covered in this book.

Do not confuse "selling by direct mail" with some simple, magical profit generator called "Starting a Direct Mail Business." Selling by mail has all the risks, expenses, and probably all the costs of any other way of selling.

This chapter has three goals:

1. To help you create your own direct response mailings.

2. To guide you in the supervision of mailings done by staff or outside experts.

3. To give you the basic rules and cautions for doing both.

Card packs Catalogs

CD-ROM marketing

Co-op mailings

Direct mail (noncatalog)

Direct response promotions

Direct response radio advertising

Direct response TV

E-mail to prospects

E-mail to customers

Fax marketing outbound Freestanding inserts

Inbound telemarketing (including toll-free)

Interactive TV

Internet1

Outbound telemarketing/teleservicing

Package inserts

Point of purchase

Self-mailers

Trackable coupons

Continue reading here: Yellow Pages As A Mirror Of A Market

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