About Pr On The Internet

Little PR material is picked up by traditional media from the Internet. Specific Web sites are quite effective in forming single-issue groups to contact legislators or suggest other types of combined action. But the media that are the targets of "business" PR rely on known or trusted sources rather than searching a screen for messages of unknown origin and validity. This is not to imply that any of the Internet material lacks validity. It is to tell you that PR media expect you to do the work. Get the message to them; don't expect them to hunt in the Web for ways to publicize you!

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