Finding the Right Web Site for You to Advertise
As in other forms of advertising, ask those in related businesses or professions about their experience. Your direct competitors may not wish to tell you or give you helpful information, but you can check their Web sites and ask their ISPs how long they have been advertising and what format they have been using. Most media sales representatives sell by pointing to related businesses/professions/ services using their medium, so you are not asking for forbidden knowledge. "We really like the Blank Blanket Bundles site and we're thinking of doing something like that. Can you tell me how long they've been on and what formats they're using?" If you are not a direct competitor—and sometimes even if you are—you'll probably get the information.
TODAY'S SUV
McMullen Argus Publishing
Location ID: 3» 6CON 3 Mid 744295-000
2400 E. Katella Ave, Ste 1100, Anaheim, CA 92806. Phone 714-939-2400. Fax 714-769-7777.
PROFILE
TODAY'S SUV provides "off-roaders" with information on how to take advantage of the unique versatility SUVs offer. New vehicle evaluations, travel tips and basic technical articles are some of the articles users can find on the site. In addition Today's SUV provides an online community containing events, car club profiles, discussion boards, classified ads and car showcasing. 1. Personnel Adv Sales Dir Todd Home Phone 714-939-2504 E-mai I: true kg roup @ mc m u 11 enarg us. co m
8. Advertising/Marketing Opportunities Banners
Buttons
PopUps
Product Spotlights
9. Rates
Effective: 06/01/2001.
Product Spotlight 1,500.00
Text link 1,125.00
Banner 900.00
PopUps 675.00
Button 525.00
10. Production Specifications
Ad Type Size (pixels) Max File Size
Full Banner 468X 60 12k
Square Pop-Up 225 X 225 17k
Button 120X 90 8k
Full Banner: 4 Loop Max. Button: 4 Loop Max. GIF or JPG images on all advertising types; Provide link URL address for ail advertising types. Sponsor Product Spotlight
120x90 pixels; Max rile size 8k (.gif or .jpg image); 40 word max headline; 1 page full product description and images (.gif or .jpg image); Provide link URL address for page. Text Links
15 word max headline; 1 page of full product description and images (.gif or .jpg image); Provide link to URL address for page.
Production Services: No charge if client provides advertisement according to specifications. 1. Ad Closing Dates
All materials, creative artwork and working URLs must be received at least three full business days prior to the advertising start date.
OUTDOORREVIEW.COM
ConsumerReview, Inc.
Location ID: 30 SCON 0 Mid 660081-000
Corporate/Owner Address: 205 Town & Country Village, Sunnyvale, CA 94086. Phone 408-738-7300. Fax 408-737-2803. Site Address:
E-mail: [email protected] PROFILE
OUTDOORREVIEW.COM is a community Web site for outdoor enthusiasts, providing consumer-generated reviews and ratings on thousands of outdoor products and gear. Visitors to the site can join the message boards to interact with fellow outdoor enthusiasts, read articles on popular outdoor adventure destinations and get reviews on hiking trails and campsites. OutdoorReview.com also offers great web deals and has a marketplace for buying and selling used gear. 1. Personnel Sr Dir of Ad Sales Chad Phillips Phone 408-738-7418 Fax 408-737-2803
E-mail: [email protected]
8. Advertising/Marketing Opportunities Banners
Text Links Full Web Pages Sponsorships E-commerce opportunities Content licensing Merchandising
9. Rates
Effective: 01/01/2001. Rates reported are: net. Open Banner CPM: 20.00.
Impressions: 100K 200K 250K
Impressions: 500K 1000K
Cost 7,500.00 10,000.00
Ad buys in excess of 2M impressions—available.
Figure 11.2 SRDS listing for SUV fanciers (left) and SRDS reports on outdoor services (right).
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