ESPNcom Is Part of MSNand Also Part of the Go Network
You've probably noticed that the ESPN.com site has a rather unusual URL: msn.espn.go.com. The "espn" and ".com" parts are understandable, but what's this "msn" and "go" nonsense?
The multipart URL is necessary because the ESPN.com site is part of two separate Web networks. First, ESPN.com functions as the sports section of the MSN portal, which you learned about in Chapter 2. Second, ESPN.com is also part of another network of sites run by the Disney entertainment conglomerate called the Go network. Disney's Go network includes ESPN.com, ABCNews.com, ABC.com, Movies.com, Disney.com, and several other sites. The centerpiece of the Go network is the Go.com portal (www.go.com), shown in Figure 12-2. Go.com is actually a strong competitor to Yahoo!, MSN, and the other major portals, offering news from ABCNews, sports from ESPN, and family content from various Disney properties. If you're a big ESPN fan, you might want to consider making Go.com your start page; sports news from ESPN.com is strategically located at the top of the page!
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Figure 12-2: The Go.com portal—with ESPN content at the top of the page.
So if ESPN is owned by Disney and ESPN.com is part of Disney's Go.com network, then how come ESPN.com is also part of MSN—and carries extremely visible MSN branding at the top of every page? It's just one of the many wacky Web partnerships that are part and parcel of the dot-com business. Microsoft needed sports content, ESPN/Disney needed a distribution partner, and thus a contractual relationship was established. That it results in an unnecessarily long and confusing URL is simply an unfortunate side effect. Luckily, www.espn.com redirects to the site, so if you don't want to remember the silly URL you don't have to.
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