Examples of websites Jil
Jaknaweb.com (translated "how to make a web") is an information portal, which allows visitors to find information about HTML, JavaScript, cascading style sheets and other website building technologies. Advertising mainly comes from companies sharing the same target market, such as hosting companies, domain registrars, advertising networks and statistics providers.
The main source of revenue at this website is direct selling of online advertising, minor revenue source is affiliate marketing.
- Figure 15 - Case 3: jaknaweb.com (larger image available in thesis appendix)
Schuti.cz (translated "with appetite") is a newly developed website, which will contain a list of all restaurants, bars and pubs in the Czech Republic. The target market for this website is ordinary people who enjoy eating out and social drinking. Users are able to find, evaluate and share their favorite restaurants, pubs and bars. Merchants can present special promotions, news in cuisine, concerts and parties. Affiliate marketing, together with pay per inclusion model are planned to be the most important revenue sources for this website.
- Figure 16 - Case 3: schuti.cz (larger image available in thesis appendix)
Vydelek-online.cz (translated "earnings-online") is a website designed to leverage Google AdSense affiliate program. Website contains information about Google AdSense, what information is necessary for application, where to apply, and how the system works. An identical project promoting Google AdWords is used at a different domain.
- Figure 17 - Case 3: vydelek-online.cz (larger image available in thesis appendix)
Nakuptesi.cz (translated "do shopping!") is an online grocery store start-up. Website offers virtually all grocery shopping with same day home delivery service. Service is currently only available in one city with approximately 400 000 inhabitants, launch in other cities is planned in mid 2008. Interviewee is responsible for online marketing of this website and actually uses affiliate marketing from both sides. He places paid links into search engines and is paid by commissions from received orders and at the same time he is responsible for planning and managing its own affiliate program.
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Figure 18 - Case 3: nakuptesi.cz (larger image available in thesis appendix)
Figure 18 - Case 3: nakuptesi.cz (larger image available in thesis appendix)
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