High octane 5 More on being different positioning

Developing a USP is one way to stand out from the crowd, but are there more ways to get the job done? Yes! Again, think about the scenario. Three insurance agents on the street all sell similar products at more or less similar prices. So why should people buy from you, and not the guy down the street?

Well, if you position yourself as an expert in your field, people will choose to work with the expert just about every time - even if the expert charges more!

How do you position yourself as an expert in your field? There are several ways. One great way to do it is to write a book and distribute it in your market area. Who will people trust more - the insurance agent who wrote a book on insurance, or the other guys who just sell insurance? You can also make an agreement with a local newspaper to publish a weekly column which discusses the trends in your industry, which also helps prospects get the best deals in your industry. Again, you'll be perceived as the expert. Better yet, your

Continue reading here: Never underestimate the intelligence of the buyer

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