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Cover Story

Inside European Affiliate Marketing:

Medieval Romance Turned

Modern Marketing Drama by Jeffrey Perren, Research Associate & News Writer, Affiliate Classroom Magazine

"The European market is potentially as lucrative as the U.S. market. And it is expanding as more countries join the European community and receive funds for telecom infrastructure upgrades.

As a marketer in Spain explains, 'One of my neighbors still goes to town on a mule... but he has a 1Mb broadband connection!'"

Over the past three years the European online presence has grown dramatically in every way — users, advertising, buying and selling, and best of all, euros (and pounds, kronas, etc.!)

For those who haven't heard, Europe developed a common currency — called 'the euro' — that replaced several countries' native ones. At this writing, one euro (€) is approximately $1.21 USD (US Dollar) = $1.40 CAD (Canadian Dollar) = .68 GBP (British pounds). Apologies if we've left out your home currency, as we're sure to have.

If your marketer's brain is buzzing with the realization that a common currency means more opportunities to buy and sell, you're right. Combine this with the growth of the Web throughout Europe, and you may feel you've stepped into an adventure drama - with the Internet as the backdrop and a cast of millions.

The European market, given its size, is potentially as lucrative as the U.S. market. And it is expanding as more countries join the European community and receive funds for telecom infrastructure upgrades. As a marketer in Spain explains, "One of my neighbors still goes to town on a mule... but he has a 1Mb broadband connection!"

The AUDIENCE

Who's Online?

For marketers looking for an audience, the EU's Internet population is growing like mad. Europeans spent 17% more time online this year than they did a year ago, according to various surveys reported by the EIAA. (European Interactive Advertising Association).

The average European Internet user now spends 10 hours 15 minutes a week online. (That's 56% more than 2003.) The number goes up to 12.6 hours for France. Naturally, 16-24 year-olds win the race with 13 hours per week.

Those users are online an average of five days per week. The percentage of European Internet users going online five or more days per week increased from 51% to 69% from 2004 to 2005. Interestingly, the French average 5.7 days per week online, with the UK only 5.2 days per week. Also, in a typical week Monday-Friday, 70% of Nordic (Norway, Sweden) users get online at least once, but only 55% of Brits do.

Almost half (42%) the users are online every day. 76% of 16-24 year olds are on at least once a day and fully 97% of broadband users surf the web every day of the week.

A quarter of the survey respondents spent over 16 hours per week online — the number rises to 31% for broadband users. One in ten claim to spend at least 25 hours a week surfing the web. 69% of those surveyed are online five or more days per week. And nearly one in ten access the web via mobile phone.

Almost 36% percent of the population across 51 European countries is online now — equal to over 290 million users. Half of all Europeans aged 15 and over, equivalent to 230 million users in the 25 eU member states, access the web. The figure leaps to 64% — 29 million people on the web — in the UK. (According to data at Internet World Stats.)

Whew... did you get all those numbers? Here's the bottom line: More Europeans are online, more than ever.

That's more eyeballs seeing more ads more often. And, for affiliate marketers worldwide that translates to one thing - expanding opportunities for more income.

Continue reading here: Adsense Arbitrage 2017

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