Keyword Demand Supply Supply Site Info
exercise 275,967 71,400,000 * See below
NOTE: As I said earlier, "exercise" is too general. Don't bother researching this word. The real opportunities lie in the niches, in topic keywords that have more specificity.
lower abdominal exercise
2,873 12,900
Hodge-podge ab gadgets, some content relatively unoptimized, well- crafted pages should attain high ranks easily abdominal exercise
15,657 133,000
Decent content-related material, abdominal/back health and education, plus sales of electronic sales of electronic ab gadgets. Most top scoring sites seem to be there by chance, rather than by design -- not well optimized.
ab exercise
19,363 92,000 Ab-exercise belts, the
Ab-Doer, "As Seen On TV" products. Lots of sales material, relatively little content.
And, of course, it's always a good idea to check the SUPPLY and DEMAND of other "non-abdominal" exercise-related keywords on your list...
fat burning exercises
2,301 29,300 Decent content-related material, some merchant listings.
inner thigh exercises
12,200 5,890 personal trainer offering advice, exercise videos and books from Amazon for sale.
lower back exercise
16,800 11,200 **Plenty of opportunity for optimized pages.
Add as many notes as you like for SUPPLY SITE INFO. I've kept it very brief here, since it is only an example.
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Once you see a pattern emerge -- plenty of demand and reasonably little supply (or supply sites that are not well optimized), sit up and take notice -- this may very well be the perfect theme for your service site!
Finally, make two more columns, one labeled POSSIBLE PARTNERS and the other called IDEAS FOR CONTENT (use this window to jot down content-related tie-ins to your service). This will set us up for in-depth "SUPPLY WINDOW" research.
Review as many of the sites you find as you like. I'd suggest at least the first 10-20 sites for each keyword. But you may find merchants in need of traffic help (i.e., you!) deeper down.
As you get into this in-depth research, you'll notice three types of sites...
• irrelevant -- for whatever reason (off-topic, geographic, lousy site, etc.), they just don't fit. Skip these.
• merchant -- in POSSIBLE PARTNERS, enter what kind of merchandise they sell. If they have an affiliate program that fits your service-themed concept, enter the URL of the "join page" for the affiliate program of that merchant. These are indeed "POSSIBLE PARTNERS." Even better, you're automatically organizing the POSSIBLE PARTNERS according to each keyword -- so you are already pre-planning each Keyword-Focused Content Page's "in-context" text links! You are setting the groundwork for the ^ M stage.
• content -- these sites are your direct competitors. They make money through services and affiliate programs, too. And good news!... They'll speed up your learning curve by giving you a lot of information. Why? Because they've already done a ton of work for you! Here's what to do...
1) As you review these content sites, you may get some great ideas for content on your own site. Enter these ideas into the IDEAS FOR CONTENT column.
2) Browse the site, drilling down into the content. Click on the banner ads and text links, following these links out to their destinations, to see the kind of merchants that they have chosen as affiliate-partners. Or perhaps it's a straight advertising deal -- make a note of these merchants as potential advertisers, too. If a given merchant fits your concept and has an affiliate program, enter the kind of merchandise it sells, and the "join page" URL, as you did just above. Once again, you are preparing for the + M stage.
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QUICK TIP: It can be a tedious pain to look for a link to a merchant's affiliate program. Some home pages are quite crowded. Here's how to find the link quickly...
1) See if you can find reference to it with a quick scan of the top, left and bottom navbars (graphic or text links). If not...
2) Do a quick find on the home page. Press on the control+f keys on your keyboard (command+f if you are using a Mac). Then enter "affil" (the first few letters is fine and reduces chances of a typo) into the box the window that pops up. Try also for "assoc" (short for "associate") and "refer" (short for "referral" or "referrer" program).
3) Use the site's search tool or online support chat (if it has one) or 1-800 line, or send an e-mail. If the site doesn't have an affiliate program, ask if the Webmaster is interested in buying pay-per-click advertising (more on selling pay-per-click advertising a bit later on in the course).
If you still can't find it after that, forget it. They probably don't have an affiliate program.
While we are researching, here's another sidebar with additional information on how to research partners.
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You can also find MERCHANT sites via Search It!. Select the Specialty Hubs and Directories category (STEP 1). Obtain CONTENT sites by reviewing the top 20+ search results from Search It!'s Competition category (STEP 1).
Review the top 20 results.
Continue on for the remaining keywords, until you have completed all six columns for all of your HIGH-PROFITABILITY "exercise"-containing keywords.
Expected results?...
• lots of good content ideas to tie-in to your service C ^
• some good leads to merchants who could need pay-per-click advertising from you a bit later + M
• a few merchants who have affiliate programs (but the real mother lode for affiliate programs will come in DAY 4!).
Please note...
I can't over-emphasize the importance of your MASTER KEYWORD LIST. Your entire site, including its most profitable directions, lies in this blueprint. Please... do this.
If you find creating your own list (with a database or spreadsheet program) to be too daunting, and if a text list is too awkward, let Site Build It!'s server-side Brainstorm It! do your work for you!
Brainstorm It! (BI!) is composed of two sections, equivalent to the right (creative) side and the left (analytical) side of your own brain...
1) Brainstormer -- This is the creative, brainstorming right brain division of BI!. Enter a "seed word" and use one of the Brainstormer Tools to generate hundreds of related words! Save yourself time and energy.
2) Master Keyword List (MKL) -- This is the analytical, left brain part of BI!. It is where you search, manipulate, analyze and delete your keywords.
Together, Brainstormer (the right brain) and MKL (the left) will help you find the most profitable Site Concept, the best spin for it, and the best topics for content.
Click-click... brainstorming is a snap. Follow the first 2 STEPS...
Continue reading here: Yahoo Search Marketing Sponsored Search
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