Measuring Viral Effect and Performance
As with any marketing campaign, tracking the results and optimizing performance over time is absolutely necessary. Understanding the effectiveness of your viral marketing campaign is crucial information, not to mention interesting. You might be reaching a huge audience with your viral campaigns but the key is to analyze how many of the people reached actually visit your site. You may have an effective viral marketing strategy but somehow your message may not be efficient enough to bring visitors to your website in the numbers needed. Small changes in a message can often increase your conversions by 200% or more, so getting a detailed analysis of the viral effect and performance of your campaigns is critically important.
Thankfully, sophisticated viral marketers can track insightful and actionable data that can be used to evaluate performance. Important metrics to analyze are pass-along, click-through, and conversion rates. Marketers should separate the click-through and conversion rates by original customers from referrals and evaluate their respective performances. These metrics will alert a marketer about the offers and customers that drive the highest ROI.
I don't know about you, but for most people, tracking all of these various metrics can get pretty complicated. It's important to do, but the fact of the matter is that the majority of people who want to make money online don't really have the time, dollars or patience to setup a system that tracks and decodes all of these figures. If you're not the kind of person who wants to set it up and figure it out all by yourself, I encourage you to review my Plug-In Profit Site money-making system which automates most of the difficult, time-consuming activities normally associated with making money on the Internet. Click here to learn more about the Plug-In Profit Site and sign up today.
Copyright © Stone Evans, The Homo Biz Guy"/>
- Copyright © Stone Evans, The Homo Biz Guy
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