Persistence of Cultural Values

Last Updated on Fri, 21 Apr 2023 | Sales Promotion

People in a given society hold many beliefs and values. Their core beliefs and values have a high degree of persistence. For example, most of us believe in working, getting married, giving to charity and being honest. These beliefs shape more specific attitudes and behaviours found in everyday life. Core beliefs and values are passed on from parents to children and are reinforced by schools, religious groups, business and government.

Secondary beliefs and values are more open to change. Believing in marriage is a core belief; believing that people should get married early in life is a secondary belief. Marketers have some chance of changing secondary values, but little chance of changing core values. For example, family-planning marketers could argue more effectively that people should get married later than that they should not get married at all.

Continue reading here: Shifts in Secondary Cultural Values

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Readers' Questions

  • IVANA
    How should marketers respond to persistence of core cultural values?
    1 year ago
    • Marketers should strive to understand the core cultural values and incorporate them into their marketing strategies. For example, if a culture values honesty and integrity, marketers should be sure to communicate their products or services in an honest and transparent manner. Additionally, they should be mindful of the implications of their messaging and adapt it to the cultural values of the target audience. Finally, it is important to recognize that core cultural values will not necessarily change and adjust strategies accordingly.
    • hugo
      How culture core and persistent life situation?
      1 year ago
      • Culture core and persistent life situation refer to the shared values, beliefs, and norms that are central to the identity and experience of a particular cultural group and that are passed down from generation to generation and remain relatively unchanged over time. These core values, beliefs, and norms inform how individuals within the culture think, feel, and behave. They provide a sense of shared identity, purpose, and direction that help define and shape the framework in which members of the culture live and interact with each other. This framework provides stability and continuity in how individuals, communities, and societies function.
      • alyx
        What are secondary beliefs and values?
        1 year ago
        • Secondary beliefs and values are those that are based on the primary beliefs and values at the core of a person's identity and worldview. These beliefs and values are often derived from broader cultural, religious, or ideological influences that shape a person's worldview and determine how they interact with and view the world around them. They may include such things as political affiliations, lifestyle choices, and attitudes toward particular social issues.