Power User Tip Want perfect tracking of how effective your ezine ad is Combine Click IN Analysis and Click Through Analysis
1) Place an ad in an e-zine, or bid on keywords from a Pay-Per-Click. The link goes to a page on your site that receives clicks only from this ad. It can be a simple duplicate of one of your site's pre-existing pages. But it should not receive links from anywhere else, including even from your own site.
2) On that page, create new tracker links to your affiliate programs, your newsletter-subscription page, or your "service-selling page". These links must be unique for this ad. You should not use these tracker links anywhere else.
3) Now your Click IN Analysis can track both the IN-pointing traffic and your Click Through Analysis can see how many of those folks coming IN actually go to your income-generating programs (or your subscription page, or your service-selling page, etc.).
You'll know exactly and you will be able to say...
"This e-zine ad on this day (or this pay-per-click listing) brought in this many visitors of which this many clicked on...
i) a link to this and that merchant.
ii) my dedicated newsletter subscription page iii) my service selling page."
Since you know the Conversion Rate for each of your options, you know whether it makes sense to keep advertising, or to find more targeted e-zines (or more targeted keywords on the Pay-Per-Clicks).
This technique works for e-zine ads, opt-in mailings, and article submissions that direct readers to your Theme-Based Content Site. And it can be very helpful to test the cost-effectiveness of the Pay-Per-Click Search Engines
As I said, though, this requires a fair degree of savvy and some work. Definitely for power users only. And, if it's more appropriate to send readers directly to your merchants (instead of a page on your site), then this extra stop would not be a good idea.
Know your visitors -- they are the heart of your business -- by following traffic stats. And tracking links in and out is the key to maximizing income while getting the most return from all your traffic-building expenses.
Please complete your DAY 10 Goal-of-the-DAY, and take note of your Ongoing Goal.
Ongoing Goal... Create one off-site promotion with special tracking links per week (or whatever fits for you).
Review traffic stats, and do both Click IN and Click Through Analysis regularly. Watch for trends. Build on your successes and either drop or improve what does not work.
We're off to the next DAY. Wait! There is no next DAY! You are at the end of your masters course. Bring on the wrap-up!.
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