Social Media Marketing Promote Through You Tube

Create a YouTube video describing and demonstrating your new app. You can set up an account for free in a matter of seconds on YouTube. In your video, highlight the use of your app and how its features and benefits make it worthwhile. Videos are very powerful because people tend to watch a video over reading about something. So once you post a video on YouTube, you can have literally thousands of views in a short period of time. People can comment on the video and your app just like on the App Store. But you can also comment back when someone posts a comment. This interaction will help you establish a community of followers to your apps and brand.

You can also create YouTube ads for your app using a Google AdWords account. As we recommend in this book, use this approach sparingly and go slowly before spending too much money. Gauge if your ads are going to work or not before committing too much money to it. For more information, see Chapter 7, "Using Social Media in Your App Marketing."

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