Three Column Checklist Format

The DMPC/lettershop/distribution checklist is not complete in itself, except for the simplest of mailings. Its purpose is to guide you through at least one preliminary and final planning meeting with your DMPC. Additional checklists and schedules will be needed for creative design, printing, acquisition of mailing lists, and your in-house handling of responses and their evaluation. Make liberal use of the third column, "See Attached." Where possible, use the other checklists in this book. Where none exists, use them as models and make your own.

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