Writing Your Press Release

you'll want to go back and read that first. This chapter will help you to message your audience in the best way possible.

The beauty of an electronic press release is that you can include web links, video and graphics in very compelling ways to capture your reader's attention. The online press release can come to life in ways that a printed press release cannot. Depending on the type of app you have written, you will want to consider different options for your announcement. If you are launching a new game app, a video is a great way to get your reader to take a look at how your game is played. At a minimum you'll always want to include your product web page and a link to the App Store so people reading your news release will click over immediately to your app on the App Store and buy it right away. An example of using a video clip (along with web links) in an iPhone app press release is shown in Figure 9.3.

Figure 9.3 This iPhone app press release has an embedded video clip, hosted on YouTube, showcasing the app.

Continue reading here: The Anatomy of a Press Release

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