You Are the Future of Event Marketing

According to Barbara Moses, in order to recession-proof your career, you must employ 12 strategies for bad times and good. Moses suggests that individuals must take charge of their careers, ensure their employability, create a fallback position, know their key skills, prepare for areas of competence, market effectively, act type A but be type B, build emotional resilience, stay culturally current, be a compelling communicator, fortify their finances, act like an insider and think like an outsider, and, finally, reward themselves.

These same principles can easily be applied to marketing your organization's event services and products. The event is a living, breathing, albeit temporary business that requires a multifaceted approach to ensure a successful marketing outcome. Moses adds that "whether we have conventional full-time jobs or are contingent, contract, or freelance workers, we are all living and working in the TempWorld. In TempWorld everything shifts."

As a professional event marketer, you are living in a temporary world every moment. The events of 9-11 remind us of how fragile the temporary world has become. Therefore, your ability to use the principles in this book to effectively research, design, plan, coordinate, and evaluate your event marketing strategies will ultimately not only determine your success, but will, in fact, affect the success of many other events as well. You are not only marketing a single event or several events, but are ultimately responsible for helping market the entire event industry. By applying the principles in this book, you are well positioned for the success you deserve. Who knows, the next event you attend could very well be the celebration event held in your honor to recognize your outstanding achievements as a professional event marketer. Not only will you receive the accolades you deserve, but you will continue to market this event by attracting others who wish to learn your secrets of modern event marketing success. May you use these marketing secrets to help all of us raise the level and impact of global event marketing throughout the new millennium and beyond.

Continue reading here: Event Marketing Books

Was this article helpful?