Business case analysis
• Project management tools , including key events time line, Monte Carlo Simulation for statistical cycle-time design and forecasting, and FMEA for cycle-time risk assessment.
The sample scorecard, as shown in Table 5.12 , is used by marketing teams who apply tools to complete tasks.
Process mapping: swim lane flowcharts
Show detailed product service, production, supply chain, sales, service support plan integration Program management methods/RACI matrix
Show plan to promote and measure awareness, consideration, trial, usage, and referral
Process mapping: swim lane flowcharts/RACI matrix/who-what matrix; key events time line, Monte Carlo Simulation Critical Parameter Management
Develop process maps and control plans for marketing, sales channel, customer service, support, and other Critical to Quality functions
Process mapping: swim lane flowcharts/RACI matrix/who-what matrix
Develop process maps and control plans for customer relationship management
GOSPA method/RACI matrix/program management methods, Critical Parameter Management
Show alignment of activities to marketing objectives. Develop deployment schedule. Show costs. SPC methods Critical Parameter Management
Show Statistical Process Control charts on critical marketing and sales data MPQP gap analysis/FMEA/technical assessment/SWOT/Porter's 5 Forces Analysis
Show latest assessment of risk and potential revenues against latest product iteration. Show FMEA. NPV/IRR/develop sales forecast based on planned and stressed product mix strategy
Develop final sales forecast with pricing strategy and integrate into business case
Continue reading here: Six Sigma in the Operational Marketing Process
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