Ezines and Newsletters

Advertising in an ezine, or electronic newsletter, is one of the most recommended forms of Internet advertising. These forums are highly targeted, are relatively inexpensive, and typically have a higher return on investment than other ads. Because subscribers join or "opt in" to these newsletters, this is not considered a form of "spam," or unwanted communications. Michael Southon, publisher of the Free Directory of Ezines, offers the following 10 tips for successful ezine advertising:

1. Track Your Ads. This is even more important if you are placing multiple ads at the same time. The simplest way is to place a key code at the end of an e-mail or URL address. You can code an e-mail by following this format when establishing your e-mail address: yourname@yourdomain. com?subject=ezineA. Or you can use a free Web statistics program.

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