Info Uve
Content Monetization
Content Tactics for Multiple Streams of Traffic
By Susan C. Daffion, www.SusanDaffron.com,www.LogicalExpressions.com
"Bestselling author Robert G. Allen points out that he eventually makes $20 for every single word he writes. The reason is not because he's an incredibly highly paid freelancer or copywriter, but because the guy is a master recycler. He took one simple idea in real estate: 'nothing down' and recycled and reused that one concept into a fortune. You can do exactly the same thing on a smaller scale, even if you're just starting out."
Smart affiliates know that the secret to a "sticky" Web site is good content. Even with all the "flavor of the month" search engine optimization, linking, and traffic tactics, investing in quality content is never going to go out of style.
The bottom line is that the Web is and has always been about information. People go to a Web site to get information. When you put good content on your Web site, other sites link to you and visitors will find you. You'll make sales consistently year after year, even if the Googleplex were to fall off the planet.
But you aren't a writer you say? Unfortunately, this perennial complaint is behind a lot of failed sites. Always remember that the one thing you have going for you is your unique voice. Everyone has something to say about something, including you.
I know that the reason my sites have kept getting traffic for years and years is because of my unique writing "voice." No one can say or explain something exactly the way I do, and I use that to my benefit. I get fan mail from readers telling me they love my articles almost daily, so I've learned that my writing style is my unique advantage!
That's why I don't bother buying free articles or content packages for any of my content sites. My husband and I write all the articles for all of our sites ourselves. At this point, we manage six content sites and three have associated ezines that we publish regularly (weekly or twice/month).
100% Original Content: The Secret
I can feel you shrinking back in horror at the thought of all this writing, but I do have a secret. My answer to the content problem is to reuse and recycle everything I write. To me, every word is sacred!
In his book Multiple Streams of Income, bestselling author Robert G. Allen points out that he eventually makes $20 for every single
"Maybe you're not a great writer. But suppose you write a kind of rough article, and get some ideas on paper.
Then you get an editor to look it over, make some suggestions, and clean it up.
Congratulations! You now have the beginnings of your content empire."
word he writes. (If he were writing that last sentence, he would have just earned 24 x $20 or $480.)
The reason he makes $20/word is not because he's an incredibly highly paid freelancer or copywriter, but because the guy is a master recycler. He took one simple idea in real estate: "nothing down" and recycled and reused that one concept into a fortune.
I realize that kind of marketing takes years, but you can do exactly the same thing on a smaller scale, even if you're just starting out. For example, maybe you're not a great writer. But suppose you write a kind of rough article, and get some ideas on paper. Then you get an editor to look it over, make some suggestions, and clean it up.
Congratulations! You now have the beginnings of your content empire.
The reason is because that one little article doesn't have to stop there. Here at Logical Expressions, we believe every idea has nine lives (at least!). In other words, if you have content, reuse it, and then reuse it some more.
Content Recycling: A Real World Example
Here's a small-scale example pretty much anyone can replicate. A number of years ago, my husband James taught a course at the local computer-training center called "Doing Business on the Web." Obviously, to teach the class, he had to do some research and write some things down, so he could stand up in front of all those folks without looking like an idiot. (Hey, there's nothing like a little fear to motivate you into writing!)
From that one class, we have reused and recycled that information at least nine times (and counting).
1. James creates the class notes for the original class.
2. I take the class notes and expand them out into a nicely formatted 30-page class handout. (We got a lot of compliments from students on the professionalism and clarity of the handouts.)
3. About 6 months later, James was asked to speak at a local business and technology show, so we took the information and repurposed it into a PowerPoint presentation.
4. We also turned the PowerPoint slides/notes into handouts for the technology presentation.
Practical Content Recycling in Action...
From classroom handout and PowerPoint presentation...
To ezine article andAdsense income...
From classroom handout and PowerPoint presentation...
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...To sales copy and information product!
Today, the satellite has gone out for reasons unknowl The sad reality of satellite broadband is that several f things have to be working for you to get Internet access. Assuming your dish is set up correctly, first, y weather needs to be decent. Second, the weather ov| the network operations center (NOC) needs tc decent. The NOC is in Maryland, and as a general rulel really don't know or care much about what the weathl
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