MSN AdCenter

This last May (2006) Microsoft released their much anticipated paid search program dubbed MSN AdCenter (http://adcenter.msn.com). The launch of AdCenter represented the end of a multi-year syndication deal that Microsoft had with Yahoo Search Marketing.

Microsoft had been somewhat of a sleeping giant while Google and Yahoo were building their search engine empires. Once Microsoft fully recognized the potential of online advertising they began working on their own search engine and advertising platform. Since Microsoft arrived late to the market, they were able to evaluate the competitive offerings and come up with a few features ahead of Google and Yahoo.

Continue reading here: Additional Notes about MSN Ad Center

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