Using Content Targeted Campaigns
Within the AdWords platform there are various networks to which you can target your campaigns. One of these networks is called the content network. Content targeting is basically another word for contextual advertising and is a way in which your ads can reach a wider audience. When you choose to opt into the content network, Google scans its network of partner sites and determines which are best suited for your ads. This is based on the content that is found on the Web pages within the content network. These pages may be sites about a product that you are advertising, news stories related to your keywords, or blogs about similar products.
Some benefits of contextual advertising include diversified advertising channels and extended reach. Your ads are no longer limited to just the Google search results
and may be shown to customers in a different stage of the buying cycle. You also are not limited to only displaying text ads. When you use the content network, you can choose from image, animated, and even video advertisements.
Creating a content-targeted campaign is easy. You can use one of your existing PPC campaigns or you can create a new campaign specifically targeted to the content network. You should create a new campaign with new ad copy if you plan to advertise on the content network. Be sure your keywords are separated into specific ad groups and that your ad copy is directly related to those keywords. Finally, remember to set different keyword bids for the content network. You may not want to pay as much when you advertise on this particular channel as you do when your ads appear in the search results. Always keep an eye on your budget.
Using Content-Targeted Campaigns
Navigate to http://adwords. google.com and sign in to your AdWords account.
3 Click the Edit Settings button.
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Click the check box next to the campaign on which you are enabling the content network.
4 Click the check box next to Content Network.
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5 Click Save Changes.
Pending approval, your ad will run on the content network.
An example of a content network advertisement.
Continue reading here: Extra Lwl
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