Using Payper Action Campaigns
Pay-per-action campaigns enable you to define a particular action and set the amount you are willing to pay once the action is completed. Actions may include, but are not limited to, newsletter sign-ups, purchases, or downloads. There are a few terms unique to the pay-per-action, or PPA, system that you must be clear on before you begin: actions, conversions, cost-per-action, and text link. An action, as was already mentioned, is the end goal that you are expecting a user to complete on your site. A conversion is achieved every time your set action is completed. Google provides you with a code you can place on your site to track these conversions. The cost-per-action is the amount you are willing to pay a Webmaster every time a visitor who is sent to your site completes an action. Finally, a text link is a new ad
Using Pay-per-Action Campaigns
format that does not really look like an ad at all. Text links appear as a regular hyperlink within the text of a Web site. Webmasters embed these links among the content on their site, and visitors reading about a certain product or service are presented with an opportunity to click the keyword to learn more.
When you define your actions, remember that Webmasters shop around for the PPA programs that give them the greatest return on their time. Webmasters base this decision on the product you offer, the number of times it converts, and the amount they are eligible to make on each term. Be sure to set a cost-per-action that accurately represents what a conversion is worth to you and that appeals to the Webmasters. Currently, not all Google AdWords advertisers are invited to use PPA campaigns. If you want to use this feature, contact Google directly.
1 Navigate to http://adwords. google.com and sign in to your AdWords account.
2 Click the Conversion Tracking link.
3 Click Get Conversion Page Code.
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Loofeng for your conversion data'' Find it on the Campaign Summary page, where two data columns have been added for each AdWwds campaign-
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4 Check the appropriate box for the type of conversion.
5 Click Continue.
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Choose conversion types > Customize Text Slock > Insert Code > Tost setup What types of conversions do you want to track?
Group your conversion data into different categones (conversion 'type') to help you manage your tracking data Use the examples below to determine your own tracking needs. You can select as many types as you want, or create your own category
Choose conversion types > Customize Text Slock > Insert Code > Tost setup What types of conversions do you want to track?
Group your conversion data into different categones (conversion 'type') to help you manage your tracking data Use the examples below to determine your own tracking needs. You can select as many types as you want, or create your own category
|
Conversion type |
Sample pnges where you could plnce conversion code |
|
Purchase/Sale Helps online rommerr.fi sites track purchases and sales to determine return on investment (ROi) |
Page that says "Thank you for your purchase." |
|
Appropriate for sales organizations tracking how many users requested follow up calls for more information |
Page that says "Thank you for contacting us." |
|
Signup Designed for sites interested in tracking sign-up statistics for subsenptions or newsletters. |
Page that says "Your subscription has boon processed * |
|
f] Views of a key page Helps sites track how many limes users have tanded on a single page that's important to your business. |
Key page on your website |
|
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Place code wherever you like. |
6 Copy and paste the code onto your conversion page.
7 Click Continue.
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Your conversion data is displayed within your AdWords Account.
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