Create an AdWords Campaign continued
There are many adjustments that you can make to your campaign settings to take advantage of the advanced functionality offered by Google AdWords. On the most basic level, you can set a campaign ending date if you are only interested in running your campaign up to a certain date. On a more advanced level, you can choose to set different maximum bids for clicks generated at different times of the day. Be sure to accurately set a campaign daily budget and select whether you want your budget spent on a "standard" or "accelerated" basis. Choose the Standard setting to allow Google to spread your clicks throughout the day while hitting your daily budget. Choose the Accelerated setting to spend your daily budget as quickly as possible. If you spend your entire daily budget in the first hour of the day, your ads cannot run for the remaining 23 hours. Try starting with an accelerated ad display to determine how long it takes to spend your daily budget.
Other important options to consider are the opportunity to display your ads only at certain times of the day. Use the AdWords Ad Scheduling feature to adjust the display times of your ads. You can choose to turn your ads on and off throughout the day in 15 minute intervals. You may find that the overnight hours provide traffic but that the traffic does not convert as well as afternoon traffic. In this case, you should either shut your ads down overnight, or you can use a more advanced feature to decrease your maximum keyword bids by a certain percentage during certain hours of the day.
Create an AdWords Campaign (continued)
9 Select your keywords.
0 Click Continue.
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• You can review your ad text and settings.
• If you want to create another ad group, click Create Another Ad Group.
# Click Save Campaign.
Your campaign is now active and running.
You can edit your campaign settings at any time by selecting your campaign and clicking Edit Campaign Settings.
Continue reading here: Target Your Campaign
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