What You Need To Know About Direct Marketing Law

Although it cannot take the place of your attorney, the Business Checklist for Direct Marketers (see Figure 5.1) is an excellent place to begin. The brief, pamphlet-form Checklist is described as "written for mail, telephone, fax, and computer order merchandisers to give them an overview of rules or statutes that the Federal Trade Commission enforces." Note that each of the 50 states has its own laws and rules, which this pamphlet does not cover! Produced by DMA, the Direct Marketing Association, in cooperation with the Federal Trade Commission, the pamphlet is available without charge from DMA at 1120 Avenue of the Americas, New York, NY 10036-6700, or by calling (212) 768-7277.

Figure 5.1 Basic must-know law for direct marketers.

Continue reading here: Yellow Pages As A Mirror Of A Market

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