Chapter Challenge Flh

1. You have been asked to propose a promotional campaign for a corporation's annual sales conference and awards dinner. You have never worked in this capacity for this company in the past. What elements of the corporate culture would be important for you to know in analyzing the firm, its people, and its mission prior to preparing your proposal?

2. What steps would you take to establish relationships among the media in a community hosting the sales conference and awards dinner? How would you determine which components of the media should be included?

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