Exclude Your IP C Address with Filters

Last Updated on Wed, 15 Jun 2022 | Search Engines

You can use the filter settings in Google Analytics to prevent your own internal or network traffic from appearing in your reports. This feature is useful because you likely will browse your own Web site on a regular basis to check for broken links, broken images, typos, and so on. Also, you likely will set your Web site as your default home page. All these browsing habits can lead to inaccurate data in your Analytics reports. When looking at your reports in Google Analytics, be sure to have your information as accurate as possible because you will use this information to make informed decisions about many aspects of your Web site including design, content, and conversion goal funnels. Including your personal browsing data skews your reporting, which could possibly lead you to incorrect assumptions about your site, so you want to exclude it from your analytics reporting.

To ensure your reports are accurate, you should always filter out your own internal traffic on your Web site. You can accomplish this by filtering out your IP address from the data that Google Analytics collects. Applying this filter is a very straightforward process, and is effective immediately.

You may also want to exclude an IP range if more than one person from one network works on a site. In this case, adding an exclude filter to the range is much more efficient than blocking each IP address individually. Once a network filter is correctly put in place, Google Analytics filters out all your internal network traffic before displaying your reports.

Exclude Your IP Address with Filters

1 Log into your Google Analytics account at

www.google.com/analytics.

2 Click Edit under the Settings column for the site you want to track.

Analytics Settings - www.pepperjamsearch.com [Edit Analytics Account)

Fromtnis page you can manage yourweosite profiles, create custom or predefined niters, and control access to your Analytics reports.

Analytics Settings - www.pepperjamsearch.com [Edit Analytics Account)

Fromtnis page you can manage yourweosite profiles, create custom or predefined niters, and control access to your Analytics reports.

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The Google Analytics Profile Settings page appears.

3 Click Add Filter in the Filters Applied to Profile box.

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The Google Analytics Create New Filter to Profile page appears.

4 Give the filter an appropriate name.

5 Select Exclude All Traffic from an IP Address from the Filter Type menu.

6 Enter your IP address in the corresponding field. Include a backslash (\) before each of the three periods.

7 Click Finish.

The Google Analytics Dashboard page appears.

8 After 24 to 48 hours, view your Web site statistics in your account dashboard.

All your internal traffic will have been filtered out of the reports.

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