Run PPC Reports
The Google AdWords Report Center is a powerful feature of your AdWords account that enables you to create fully customized reports. The Report Center allows you to run reports on the account, campaign, ad group, and keyword levels. Important data about the performance of your Google AdWords account is available to you through the Reporting Center.
The Google AdWords Report Center allows you to pinpoint what is and is not working within your AdWords account. You can run reports on a daily basis at the keyword level to maximize your return-on-investment at a very granular level, and also run detailed historical reports to discover what keywords have performed well in the past.
An account-level report can show you if your account is performing as well as it did last month, and is an effective way to track the progress of your online marketing efforts. In addition to detailed numeric-based reporting, the Google AdWords Report Center allows you to view graphs and charts for a visual representation of your account's overall performance. Google AdWords allows you to easily export a report in Microsoft Excel. You can use Google's export function to save a copy of the report on your PC, e-mail it to a colleague, and customize the report with your logo. If you are producing a report for a client, you can export it and customize it based on your client's unique needs. Moreover, you can have Google e-mail various reports to anyone you want at any time of the day automatically via report scheduling.
You should spend some time in the Report Center experimenting with different options and features. You may not be aware how helpful a report may be until you run it and see the data it provides.
Run PPC Reports
1 Navigate to http://adwords. google.com and sign in to your AdWords account.
2 Click the Reports tab.
3 Click the Create a New Report link.
1 Navigate to http://adwords. google.com and sign in to your AdWords account.
2 Click the Reports tab.
3 Click the Create a New Report link.
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Continue reading here: An Introduction to Quality Score Optimization
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