Using Latent Semantic Content
Latent semantic indexing allows the search engines to determine a page's relevance based upon its subject matter, rather than keyword density. Search engines consider a Web site's overall theme and then rank it based on topical relevance and authority, not on the density of its target keywords. You can construct your sentences and paragraphs using semantically linked words to help make your pages extremely relevant to your particular search terms. Covering as many thematically linked terms as possible helps establish high relevancy and a natural tone within your content.
In the world of organic search, latent semantic content refers to words that are connected thematically to a specific search query. For example: Brian Westbrook, Philadelphia, and football are all connected to Philadelphia Eagles. If the theme of your Web page is Philadelphia Eagles, the Web site does not need the keyword Philadelphia Eagles
Using Latent Semantic Content repeated numerous times in your content in order to rank for that term. Instead, you can build content around related topics such as Brian Westbrook orfootball. These topics are fundamentally linked to Philadelphia Eagles. Latent semantic content is an invaluable tool to use during the construction of your Web site. If a page in your Web site deals with Apple products, your Web site would benefit from covering subjects like Macs, Macintoshes, Steve Jobs, and iPods, terms synonymous with Apple. There is a Google tool available to assist you in finding terms related to your search. If you perform a synonym search for ~apple on Google, the result pages then show several terms highlighted in bold type. Google considers these terms to be semantically linked to the subject of Apple Computers. Quintura.com is also an excellent source for latent semantic keyword research.
GOOGLE'S LATENT SEMANTIC TOOL
1 Navigate to www.google.com.
2 Type ~apple as your search term.
• Note bolded terms that appear such as computer, QuickTime, and Mac.
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Continue reading here: Evaluate Potential Linking Partners
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